PRESS RELEASE
Anthem Blue Cross and Blue Shield to Serve as Title Sponsor for Three Race Events in Northeastern Wisconsin
MENASHA, Wis., Jan. 27 /PRNewswire/ -- Midwest Sports Events
announced today that Anthem Blue Cross and Blue Shield in Wisconsin
will serve as the title sponsor for three race events in northeastern
Wisconsin in 2009. The High Cliff Triathlon in Menasha, Race the Lake
bicycle event in Fond du Lac, and Green Bay Duathlon at Lambeau Field
will all bear the Anthem name.
As the title sponsor, Anthem Blue Cross and Blue Shield will be
present at event expositions in each city and will have a strong race
day presence.
The partnership with Midwest Sports Events is a continuation of
Anthem Blue Cross and Blue Shield's work in the community to encourage
wellness and active lifestyles. Anthem Blue Cross and Blue Shield also
supports a variety of community organizations and public health
initiatives, such as programs to promote smoking cessation and
encourage health literacy.
"At Anthem Blue Cross and Blue Shield, we're committed to improving
the lives of the people we serve and the health of our communities,"
said Steve Martenet, president of Anthem Blue Cross and Blue Shield in
Wisconsin. "The energy and excitement of race day show how fun it can
be to exercise, and we're thrilled to be able to help bring these
events to communities throughout the Fox Valley."
All participants in the 2009 events will be assured of well
organized, safe and technically sound events. Midwest Sports Events has
been the leader in road race management for over 20 years and continues
to see growth in the fitness movement.
"Midwest Sports Events and Anthem Blue Cross and Blue Shield share
the same goal to impact communities by educating and promoting active
healthy lifestyles through fitness events," said Midwest Sports Events
executive director Gloria West. "We're delighted to partner with Anthem
Blue Cross and Blue Shield and applaud both their proactive leadership
style and longtime commitment to the people of Wisconsin."
The purpose of the events is to get people of all skill levels to
exercise together. Midwest Sports Events encourages all ages to
participate by including kid-sized runs, triathlons and duathlons
alongside most of its adult events. The company also works to keep
registration costs affordable so everyone can partake and enjoy the
benefits of exercise.
Midwest Sports Events races benefit local community organizations.
In 2008, over 15 different community organizations received marketing
and financial support from race proceeds.
A triathlon consists of swimming, biking and running. In a duathlon
participants first run, then ride a bike and finish the race running.
The Anthem Blue Cross and Blue Shield Race the Lake in Fond du Lac is a
bike race around Lake Winnebago which may be performed on an individual
or team basis.
To learn more about the events visit www.midwestsportsevents.com, e-mail info@midwestsportsevents.com, or call 1-800-429-8044.
About Anthem Blue Cross and Blue Shield in Wisconsin
In Wisconsin, Anthem Blue Cross and Blue Shield is the trade name
used by Blue Cross Blue Shield of Wisconsin ("BCBSWi") and Compcare
Health Services Insurance Corporation ("Compcare"), independent
licensees of the Blue Cross Blue Shield Association. (R)ANTHEM is a
registered trademark of Anthem Insurance Companies, Inc. The Blue Cross
and Blue Shield names and symbols are registered marks of the Blue
Cross and Blue Shield Association. Additional information about Anthem
Blue Cross and Blue Shield in Wisconsin is available at www.anthem.com.
About Midwest Sports Events
Midwest Sports Events is an industry leader in triathlon and road
race management with over 20 years of event production experience. The
producer of many of the largest triathlons in Midwest as well as
training programs leading up to the events, Midwest Sports Events'
mission is to impact communities that will help individuals create
healthy lifestyles. More information about Midwest Sports Events is
available at www.midwestsportsevents.com.
Source: Anthem Blue Cross and Blue Shield in Wisconsin
CONTACT: Scott Larrivee, of Anthem Blue Cross and Blue Shield,
+1-262-523-4746, scott.larrivee@anthem.com; or Gloria West, Midwest Sports
Events, +1-920-338-8741, gloria@midwestsportsevents.com
Web site: http://www.anthem.com/
http://www.midwestsportsevents.com/
Comments