USA Triathlon Partners with Zone Labs to Advance Athlete Performance
COLORADO SPRINGS, Colo.
(March 30, 2009) --
Building on its momentum in the athletic
performance space, Zone Labs Inc.- a leading
functional foods and nutraceutical company
based on the vision of Dr. Barry Sears,
author of the best-selling Zone books and a
leading authority on the dietary control of
hormonal response - today announced a
multi-year partnership with USA Triathlon
(USAT) to provide educational resources and
product promotions to more than 100,000 elite
athletes and trainers nationwide.
"The science and quality behind the Zone
Living products is the most advanced in the
market," said Bob Seebohar, a sports
nutritionist who served as dietitian for the
2008 U.S. Olympic triathlon team in Beijing.
"I have witnessed firsthand the benefits of
Zone products and will continue to use the
program as an essential component in
preparing athletes for optimal
performance."
The four-year sponsorship extends Zone Diet
nutrition and diet programs to the multisport
community. As part of the partnership, Zone
Labs will support several USAT programs
including Coaching Education, the National
Championship program, and the Trade Team, in
addition to offering discounts to USAT
Certified Coaches and annual members.
"Zone Labs Inc. has come on board to offer
tremendous support to USA Triathlon, and we
are proud to now have them among our Gold
Level sponsors," said USA Triathlon Senior
Vice President of Marketing and
Communications Tim Yount. "Zone Labs products
have been proven effective at the highest
levels of our sport, and we are pleased to
introduce 'The Zone' to the USAT elite
athletes, coaches and members."
Zone Labs has long been invested in
multisport initiatives and has a roster of
several elite athletes that follow the Zone
Diet and use its products, including USAT
National Team members Becky Lavelle, Andy
Potts and Julie Ertel. To read testimonials
from these athletes and others, visit
www.zonecompete.com.
"Elite athletes have long understood the
performance and wellness benefits associated
with a Zone Diet lifestyle," said Jim
Buchanan, chairman and CEO of Zone Labs Inc.
"By partnering with USAT and their base of
dedicated athletes, we believe we will be
able to provide their members with a
significant competitive advantage."
About USA Triathlon
USA Triathlon is proud to serve as the national
governing body for triathlon - the fastest
growing sport
in the U.S. - as well as duathlon, aquathlon and
winter triathlon in the United States. USAT
sanctions
2,500 races and connects with more than 115,000
members each year, making it the largest
multisport
organization in the world. In addition to its
work with
athletes, coaches, and race directors on the
grassroots level, USAT provides leadership and
support to elite athletes competing at
international
events, including World Championships, Pan
American Games, and the Olympic Games.
Read more news from USAT.
About Zone Labs Inc.
Over the past 20 years, Dr. Barry Sears,
creator of the Zone Diet,® has counseled and
developed effective nutrition and diet
programs for countless athletes both amateur
and world class. Dr. Sears' programs and
products have allowed these athletes to take
their performance to new levels with Zone
Labs supported athletes winning an
overwhelming 24 Olympic Gold Medals. Zone
Labs offers a variety of the highest quality
functional foods and nutraceutical products
led by its omega-3 and polyphenol antioxidant
products. Zone Labs premium products are
available exclusively through qualified
health care professionals and directly at
their website.
For more information about how Zone Labs can
help maximize your performance while
improving long-term health visit www.zonecompete.com.
USA Triathlon
Zone Labs Inc.
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