Run Diva

2009 MS Challenge Walk

	Challenge Walk 2009

Jeffrey Tait 5K Run/Walk

WildSide Online Inc. Announcement

The Jeffrey Tait Back To School 5K Run / Walk
Sunday, August 23, 2009 @ 7:30 AM
Hollywood North Beach Park
3601 N. Ocean Drive   Hollywood, FL
Register Now
 
CLICK HERE TO REGISTER NOW

Registration Closing Date

Saturday, August 22, 2009 @ 11:59 AM
Race Management

The Gold Coast Runners Club is managing this event. They meet regularly for fun runs and social get togethers. In addition, they produce / manage numerous road races. To learn more about the club or to join, go to http://www.runnersdepot.com/gcr/
Race Day Registration

Will be available. $30 for Everyone.
In-store Registration

Is available between 8/1 - 8/21 at Runner's Depot, 2233 S. University Drive, Davie .
Mail-in Registration

Mail-in registrations with payment must be received no later than August 20th, 2009 and sent to: The Jeffrey Tait Back To School 5K, 19431 Northeast 19th Avenue, Miami, FL 33179. Make checks payable to: Gold Coast Runners.
Race Bibs

Will be issued on race morning to all runners and walkers. Bibs must be picked up at least 30 minutes prior to the start.
Chip Timing

This event will be chip timed. All participants must pick-up their timing chip at least 30 minutes prior to the race start. The timing chip must be worn during the 5K or the participant will not be eligible for any awards or listed in the results. All participants will be charged $30 if they fail to return the timing chip to the volunteers at the finish line.
Commemorative T-shirt

Included in the price for the first 200 pre-registered.
Runner's Amenities

Mile splits, lead and trailing vehicle, finish line clock, results posted on-line, door prizes and goody bags.
Course

Scenic course along the boardwalk of Hollywood Beach which has been certified by Gene Witkowski (FL 09048EBM)
5K Run Awards

Awards will be given to the top 3 overall M/Fs, the top master M/Fs, and to the top 3 M/Fs in the following age group categories: 0-14; 15-19; 20-24; 25-29; 30-34; 35-39; 40-44; 45-49; 50-54; 55-59; 60-64; 65+.
5K Walk Awards

Awards in the 5K Walk will be given to the top 3 overall M/F walkers. If you are in the timed walk, you must walk the entire way. Runners can run and walk if they choose.
Post Race Party

Please join us after the event for a terrific post-race party featuring great food and entertainment.
Directions

Take I95 to Sheridan Street, take Sheridan east to AIA, entrance to North Beach Park is right at the end of Sheridan and AIA. Parking is available at the park.

Land Lever Lift Running Technique

Danny Abshire with Newton running shoes

The following article is reprinted with permission of it's author, Newton Running Co-Founder Danny Abshire. I am currently testing a pair of Newton running shoes, and a couple of months ago I switched to a midfoot strike method of running. Newton running shoes are specifically designed for this type of running.

Land Lever Lift Tecnique; Good Form is the Key to Efficient Running and Preventing Injuries by Danny Abshire.

I've been coaching efficient running and injury prevention through optimal running form, foot support and footwear for years. It would be naive to go by the results of sponsored elite athletes and satisfied customers, but the initial results of a study started last spring at the Massachusetts Institute of Technology reinforced my ideas.

The study, conducted through the Chemistry of Sport class taught by Dr. Patti Christie, took 25 athletic individuals with various running abilities and put them through an eight-week distance running program. The research was based around running 4x800m or 4x1600m repeats while holding a constant heart rate.

The first set of intervals was done in traditional EVA foam-midsole running shoes the participants started the program with, while the latter was done in Newton Running Trainers (Gravity and Motion). That preliminary data revealed that all of the runners who completed every workout recorded faster times in the final interval wearing Newton shoes. Results showed that 77 percent of the runners ran faster on two or more intervals wearing Newtons and 55 percent of the runners were faster on every interval.

"The results were statistically significant," says Christie, who is continuing the study with a new group of runners this spring. "It indicates there is a more efficient way to run. And if you combine the Newton Running technique, 'Land-Lever-Lift' with the Newton shoes, there was definitely a significant difference."

If you were to run barefoot along a smooth sidewalk, your body wouldn't have you impact on your heels because it isn't engineered to accommodate the blunt force trauma of repeated heel striking. Through increased forefoot communication with the ground Newton shoes allow for the body's natural propensity for a light forefoot landing, foot leverage and a lifting of each new stride (instead of pushing off) known as the 'Land-Lever-Lift' technique.

Newton Running's patented 'Action/Reaction forefoot technology' encourages Natural or Barefoot Running Gait and enhances the shock absorbency, leverage and energy return in the forefoot. Newton's Independent lab research shows the system returns up to 28 percent more energy and reduces impact up to 44 percent when compared training and racing shoes offered by leading running brands.

The basis of natural form and midfoot/forefoot running gaits has been around for decades, much of it derived from the super-efficient form elite runners have been employing for years.

"It's not new, it's just that most runners have either gone away from what they used to do or they were never taught the proper way to run in the first place," says Malcolm Balk, a Montreal-based running coach, form guru and competitive masters runner who teaches The Art of Running workshops in Canada and the United Kingdom. "I think the most important thing is that you need to keep braking to a minimum if you want to reduce muscular effort and the impact that goes with it."

www.newtonrunning.com

About the Author

Danny Abshire is the co-founder of Newton Running, a Boulder, Colo.-based company that makes shoes that promote an efficient midfoot running gait. He has been making advanced footwear solutions for runners and triathletes for more than 20 years.

Take care,
Lynn Smythe AKA the Run Diva

Run Diva's Reviews of Newton Running Shoes
Run Diva to Test Newton Running Shoes
Newton Women's Neutral Racing Flats

Most Common Fitness Myths

PRESS RELEASE

Gold's Gym Debunks America's Most Common Fitness Myths

Company's Fitness Experts Shed Some Insight on Nutrition and Fitness Misconceptions

DALLAS, July 13 /PRNewswire/ -- As Americans hit the gym this summer to continue to tone up for the beach, Gold's Gym, the world's leading authority on health and fitness, is exposing some of the most common myths about getting in shape and offering the must have nutrition and fitness facts to help everyone reach their individual goals. From muscle soreness after a workout, to the timeless argument of running on a treadmill versus running outside, the fitness experts at Gold's Gym have put together a list of the top myths surrounding diet, exercise and fitness to help Americans maximize their gym experience.

"There is so much conflicting information about how to get in shape that it's no wonder people can get confused," said Robert Reames, Personal Training and Obesity expert of the Gold's Gym Fitness Institute. "We want to give Americans the clear cut answers to these common myths so that they can focus on reaching their goals and achieving lasting results."

Reames has identified the seven most common gym myths, and reveals the truth behind these misconceptions. Gold's Gym is also facilitating a discussion on these and other gym myths on its national Facebook page at www.facebook.com/goldsgym.

-- MYTH #1: 1,000 crunches a day will guarantee you a six-pack.

FACT: There is no such thing as "spot reduction," but there is such a thing as spot conditioning. Muscles can be conditioned by training and focusing on them, but without burning the fat covering your abdomen, you'll never get that washboard stomach.

-- MYTH #2: It's only a good workout if you're sore the next day.

FACT: Soreness is related to a number of factors, none of which directly correlate to muscle growth. In fact, Delayed Onset Muscle Soreness (DOMS) occurs when nerve endings become inflamed after micro trauma to muscle tissue. In short, don't overdo it.

-- MYTH #3: Women get "bulky" or "masculine" if they lift weights.

FACT: Women simply don't have enough testosterone to attain the appearance of a male body builder. The muscle you are able to build lifting weights will only improve your appearance for a toned, sculpted and feminine appearance. Also, weight training builds muscle density, which is key to fighting osteoporosis.

-- MYTH #4: Exercising long and slow burns more fat.

FACT: Your body uses fat for energy while exercising at a lower intensity, but training at a high intensity will burn more calories during and after you've stopped working out.

-- MYTH #5: If you beef up on protein, you'll gain muscle.

FACT: Everybody needs protein to rebuild and repair muscles, but overloading on protein will get you nowhere. There's only a certain amount of nutrients your body can handle before it just turns to waste. According to the American Dietetic Association, six to seven daily ounces of lean meat provides enough protein for most athletes.

-- MYTH #6: Running on a treadmill is better for your joints than pavement.

FACT: Joint pain surfaces anytime your body is pounding on a surface it isn't used to. To avoid jolting your neurological system, it is best to vary workouts between treadmill and pavement running. Elliptical machines and recumbent bikes can also be used in place of running.

-- MYTH #7: Muscle turns to fat if you stop lifting weights.

FACT: Muscle cannot physically turn into fat, however muscles can begin to atrophy (reduce in size) after eliminating weight training from a fitness routine. In addition, metabolism will slow down and hinder the ability to burn as many calories, which results in an increase in body fat.

Dispelling myths and providing accurate information is all part of Gold's Gym's mission to help people achieve their individual potential through fitness. For more information, visit www.goldsgym.com or on Facebook at www.facebook.com/goldsgym.

About Gold's Gym

Established in Venice, Calif. in 1965, Gold's Gym is the largest full service gym chain in the world with over 670 locations in 43 states and 28 countries. Gold's Gym offers the latest equipment and services, including group exercise, personal training, cardiovascular equipment, spinning, Pilates and yoga. With nearly 3.5 million members worldwide, Gold's Gym helps all kinds of people achieve their individual potential through fitness.

Source: Gold's Gym

CONTACT: Lindsey Winkler, MWW Group, +1-201-964-2374, lwinkler@mww.com;
or Dave Reiseman, Gold's Gym International, +1-214-296-5062,
dreiseman@goldsgym.com

Web Site: http://www.goldsgym.com/

Fresh Air Fund Racers

Half-Marathon

Would you like to run this year's New York City Half-Marathon on August 16th while also helping Fresh Air Fund children? Join our Fresh Air Fund-Racers team today! If you would like to register, please visit http://freshair.kintera.org or just click here!  If you have additional questions or are interested in becoming a sponsor, please contact Kate at runners@freshair.org or call (800) 367-0003 ext. 8890.

Last summer's NYC Half-Marathon Presented by NIKE was a huge success for The Fresh Air Fund, and we couldn't have done it without all of our Fund-Racers! Thank you to the dedicated runners who participated through our team and to everyone who came out to support us! We raised more than $125,000 which will go directly to our free programs for NYC children.

About Us

Since 1877, The Fresh Air Fund, a not-for-profit agency, has provided free summer experiences in the country to more than 1.7 million New York City children from disadvantaged communities. Each year, thousands of children visit volunteer host families in 13 states and Canada through the Friendly Town Program or attend Fresh Air Fund camps. Learn more about this program by viewing the Fresh Air Fund Factsheet.

Brooks Green Silence Performance Running Shoe

 

News

Brooks® Sports Debuts Green Silence Performance Running Shoe

Sustainable Element Incorporated into Every Aspect of the Shoe
Groundbreaking Move for Industry and Beyond

Bothell, Wash. – June 17, 2009

Leading running company Brooks Sports, Inc. (www.brooksrunning.com) announced today the upcoming launch of the Green Silence, a groundbreaking competition racing flat that boasts a sustainable element in each part of the shoe. Using soy-based inks, water-based adhesives, and recycled materials, Green Silence incorporates sustainability—without sacrificing performance—into every stitch of the shoe, which hits retail February 1, 2010.

In recent years, Brooks has declared its dedication to introducing more eco-friendly design and manufacturing practices as well as more sustainable materials. In 2008, Brooks launched its proprietary BioMoGo midsole, the world’s first biodegradable running shoe midsole that breaks down 50 times faster than traditional midsoles in an enclosed, active landfill. That same year, the company debuted a new shoe box, made of fully biodegradable, 100-percent recycled paperboard. The Green Silence, which will retail for $100, represents another chapter in Brooks’ commitment to environmental responsibility.

“Brooks believes it can continue to lead the running industry when it comes to sustainability,” said Jim Weber, president and CEO of Brooks. “Our latest attempt was to create the most sustainable competition racing flat as technologically possible, without compromising the performance, durability, or aesthetic appeal of the shoe. The result is the Green Silence, which lights the path to bringing more eco-friendlier elements into our future core performance training shoes.”

With direction from Future Concepts Manager Derek Campbell, Brooks spent three years researching sustainable materials and practices to build a shoe that would not only make an eco-statement, but would also successfully deliver the premium performance and durability expected from Brooks.

Green Silence was constructed with less than half (48 percent) as many parts as comparable shoes. Only 26 parts comprise each Green Silence shoe compared to approximately 54 parts in similar styles. And, more than 75 percent of the 26 components have been recycled by consumers. For example, heel counters are made of recycled compact discs; shoe laces, meshes, linings, gillies, and tongue webbings are made from recycled water bottles; and outsoles are made of recycled rubber. These substitutions reduce the energy (41 percent less) and oil (.5 liter less) needed to manufacture each pair of Green Silence shoes.

The dyes, colorants, and adhesives used in production are non-toxic and not harmful to those working in the factory. Volatile organic compounds (VOCs) were lowered by 65 percent. The midsoles, collar foams, and sock liners are completely biodegradable, which reduces waste when the shoes are eventually retired to an active, enclosed landfill.

What’s in a name? Brooks’ Injo Gunasekara, senior industrial designer of footwear and the creative mind behind the Green Silence design, selected the shoe’s name as a nod to its eco-friendlier character (Green) and the belief that sustainability will soon become a consumer expectation rather than a marketable product differentiator (Silence).

“We were told Brooks couldn’t build running shoes that feel great, perform great, look great, and support a healthier environment for years ahead,” said Campbell. “With Green Silence, we shattered that belief. We hope this shoe will serve as an inspiration to others in our industry and beyond.”

By employing its Design for Environment (DfE) approach to the development of Green Silence, Brooks learned key sustainable practices that will flow into the design and production of future footwear offerings.

The running and broader footwear industries recently honored Brooks with public high-fives for the brand‘s sustainability focus. In 2008, Brooks was awarded the 2008 International Green Award from Runner’s World, the 2008 Green Award from Footwear News, and the 2008 Sprout Award from Trail Runner.

For more information about Brooks’ Green Silence and other sustainability initiatives, please visit the company’s Green Room at www.brooksrunning.com/Green+Room/.

About Brooks

Brooks Sports, Inc. is a leading running company that designs and markets a line of performance footwear, apparel, and accessories in more than 40 countries worldwide. A subsidiary of Berkshire Hathaway Inc., Brooks was founded in 1914 and is headquartered in Bothell, Wash., near Seattle. The company’ s mission is to inspire everyone to run and be active by creating innovative gear that keeps them running longer, farther, and faster. Visit www.brooksrunning.com for more information.

38th Annual Space Coast Marathon

FOR IMMEDIATE RELEASE
Contact Don dpiercy@runningzone.com
321-751-8890

JEFF GALLOWAY, “AMERICA’S COACH”,
RETURNS TO THE 2009 SPACE COAST MARATHON

Cocoa, FL (April 2) – Former Olympian and “America’s Coach”, Jeff Galloway, will return for the 38th running of the Space Coast Marathon and Half on Sunday, November 29 in Cocoa Village. The course, which is Florida’s oldest -- and the nation’s only -- space-themed marathon and half, treats participants to spectacular beauty as it winds along the shady banks of the Indian River.

“This is a well-run event, in a beautiful part of the world,” said the former Olympian, who has run more than 120 marathons and has coached more than 200,000 athletes from around the globe to do the same. “I believe that this race is one of the hidden treasures in the world of marathons.”

But the secret is getting out.

Since Galloway’s initial visit four years ago, Runners World magazine has dubbed the event “Race of the Month” (2008) as well as the race with the “Best Schwag” (2007).

“I believe that we have one of the most unique marathons in the nation,” said Don Piercy, co-owner of Running Zone, the event’s race management company. “As the race is held within the shadow of the Kennedy Space Center, our entire event revolves around a space theme. What other race offers a race start with a Space Shuttle countdown and liftoff on a Jumbotron or a chance to take a picture with the
astronauts?”

“There are Space props along the course and at the finish; volunteers in NASA-like uniforms and spacethemed aid stations. In addition, all finishers receive the most awesome astronaut medal and a ‘space certificate’ to recognize their accomplishment.”

And it is not just the space theme that has caused event participation to more than triple since 2005. Post-race athlete surveys conducted in 2007 and 2008 showed that participants believed both the Space Coast Marathon and Half provide the biggest bang for the buck in terms of value, experience and individual support.

“Both my wife, Denise, and I are runners,” said Piercy. “We care about each and every participant and
want to make sure that each person feels special, has great course support and a wonderful experience at our event. You’re not just a number at our race.”

Here’s what participants can expect throughout this year’s space-themed weekend:
· Jeff Galloway – keynote speaker
· Two-day health and fitness expo
· Pace teams to help set a personal record
· Official long-sleeve moisture-wicking, technical race shirts
· Corral starts and ChampionChip timing on a USATF-certified course (Boston qualifier)
· Aid stations at every mile
· Large beach towels with race logo to all finishers
· Astronaut medals and ‘space certificates’ to all finishers
· A full pancake, egg & sausage breakfast plus pizza for all finishers
· Photo opportunities with astronauts at the pre-race dinner and race site.

For more information or to register for the race, visit www.spacecoastmarathon.com.

The Space Coast Marathon enjoys generous sponsorship from All Media Graphics, Bright House
Networks, Brooks Sports, Cumulus Radio, the Cocoa Cola Company, Culligan Water, Florida Today
newspaper, Four Points by Sheraton, Health First Health Plans, Kennedy Space Center, the Maxwell C.
King Performing Arts Center, Radisson Resort at the Port, Sandpiper Sportswear, Space Coast Office of
Tourism and Space Coast Runners.

Runner's Edge Marathon Training Program

I've decided I need to sign up, and pay money to join a local marathon training program. I've been training on my own, but have a serious lack of motivation. I figure if I pay cash money I won't miss any trainings - HA-HA!!!

The last time I was at the Runner's Edge store, I picked up a brochure on their marathon training program. According to the brochure: "Running a marathon or half marathon is a great accomplishment. We offer the most professional program run by runners. We know what it is like for all levels of athletes from the walk-run participants to the advance runner. We are south Florida's largest running store and are here to help you accomplish your goals."

Store Details
Runner's Edge
3193 N. Federal Highway
Boca Raton, FL 33431
Phone: 561-361-1950
Website: www.runnersedgeboca.com

Orientation Meeting
Thursday, July 11
7 PM at the store

The Runner's Edge marathon and half marathon training program runs from July 11, 2009 through January 9, 2010. The $75 program fee includes the following perks:

• 6 AM Saturday long runs
• Gatorade and water along course
• Fruit and bagels back at the store after each run
• Expert staff of runners for advice and training tips
• 10% store discount on all footwear and apparel purchases through January 2010
• Team Coolmax training shirt
• Reduce entry fee for PAL 1/2 marathon (November 1, 2009)
• Wednesday night fun runs at 6:30 PM
• Custom map with run distances
• Training schedule

I've got a lot more races planned for the rest of the year, hopefully the marathon training program will help me get a bit faster and increase my endurance. View my complete race schedule: Run Diva's Races.

Take care,
Lynn Smythe AKA the Run Diva

Timple Outdoor GPS Applications for T-Mobile Customers

Trimble Offers Affordable Outdoor GPS Lifestyle Applications to T-Mobile USA Customers

Trimble Fitness Training, Geocaching and GPS Navigation Services Now Available on a Variety of GPS-enabled Mobile Phones

SUNNYVALE, Calif., June 30 /PRNewswire-FirstCall/ -- Offering adventure seekers and fitness enthusiasts another reason to love the great outdoors, Trimble (NASDAQ:TRMB) announced today that its Trimble Outdoors(TM) family of lifestyle applications are now available for customers of T-Mobile USA, Inc. on their selection of GPS-enabled phones. With the AllSport GPS(TM), Geocache Navigator(TM) and Trimble Outdoors applications, T-Mobile USA customers have an easy-to-use and affordable way to harness the power of GPS, directly on their cell phone as they participate in outdoor activities like hiking, backpacking, fishing, biking, running, walking or even geocaching.

"We're proud to add the AllSport GPS, Geocache Navigator and Trimble Outdoors applications to T-Mobile's web2go catalog," said Venetia Espinoza, director, mobile applications and partner programs, T-Mobile USA. "We fully believe that innovative mobile experiences, such as Trimble's applications, enrich social connections. Trimble brings our customers an easy-to-use, fun and affordable way to enjoy the outdoors with friends and family."

Simply download one or more of the Trimble Outdoors applications to a GPS-enabled T-Mobile phone to enhance outdoor adventures almost immediately. Advance planning isn't needed. Combined with the features of the Trimble Outdoors Web site at www.trimbleoutdoors.com, customers can take advantage of online logs, maps and tens of thousands of trips posted by other customers.

"With Trimble's applications, T-Mobile USA customers can use GPS technology to make the most of their outdoor lifestyle, all from the convenience of their cell phone," said Rich Rudow, managing director, Trimble Outdoors. "Whether you're an avid hiker, looking forward to a brisk walk now and again, or want a fun activity that the whole family can enjoy, Trimble Outdoors has an easy and affordable GPS application."

AllSport GPS

With the AllSport GPS application, T-Mobile customers looking to jumpstart or maintain their fitness routine can track exercise activity by monitoring time, speed, calories burned, and distance traveled during outdoor workouts. Additionally, users can browse an online library of professional and user-generated trips, upload and recommend routes and customize trips taken by others, download map images and recommended routes to their phones, view performance statistics, and store workouts to monitor progress or share with friends. The application supports a variety of outdoor activities including walking, running, cycling and mountain biking.

Geocache Navigator

Geocaching is a high-tech treasure hunt, and there are more than 800,000 caches around the world, just waiting to be found. Geocache Navigator brings geocaching capabilities to the mobile phone and provides real time access to geocaching.com, the largest geocache database in the world. Using their GPS-enabled phones, geocachers can seek the caches using a uniquely constructed, radar-like interface that guides them toward their destination. Additionally, phone screens provide compass-based navigation, maps, speed, heading, location, distance, cache descriptions logs, hints and other useful information for both the most experienced and novice user. Subscribers can also use the Trimble Outdoors Web site to edit, publish or view their cache logs.

Trimble Outdoors

Trimble Outdoors is a complete outdoor trip planning and navigation application that allows consumers to review and plan trips online; and send routes, maps and waypoints wirelessly to their GPS phone. Users can then use the phone as a full-featured GPS navigator to guide their adventures. The application allows users to get maps of their locations, track routes with a GPS bread-crumb trail, and mark and edit waypoints along the way. The application also features a digital compass displaying the user's coordinates, speed and heading. Users can also leverage the multimedia components of their phones to create photographic, video and audio notes of their trips for sharing online and viewing in Google Earth.

Availability and Pricing

Trimble's GPS-on-cellular applications are available on a variety of GPS-enabled phones from T-Mobile USA, and cost $5.99 each per month (plus taxes). T-Mobile customers can purchase one or more of Trimble Outdoor's GPS applications from Trimble via T-Mobile's web2go service or www.trimbleoutdoors.com/go/t-mobile.

About Trimble

Trimble applies technology to make field and mobile workers in businesses and governments significantly more productive. Solutions are focused on applications requiring position or location - including surveying, construction, agriculture, fleet and asset management, public safety and mapping. In addition to utilizing positioning technologies, such as GPS, lasers and optics, Trimble solutions may include software content specific to the needs of the user. Wireless technologies are utilized to deliver the solution to the user and to ensure a tight coupling of the field and the back office. Founded in 1978, Trimble is headquartered in Sunnyvale, Calif. For more information, visit Trimble's Web site at www.trimble.com.

All product and company names herein may be trademarks of their registered owners.

GTRMB

Source: Trimble

CONTACT: Media, Jamie Ernst of Brodeur, +1-602-224-4046,
jernst@brodeur.com; or Media, Lea Ann McNabb, +1-408-481-7808,
leaann_mcnabb@trimble.com, or Investors, Willa McManmon, +1-408-481-7838,
willa_mcmanmon@trimble.com, both of Trimble

Web Site: http://www.trimble.com/
http://www.trimbleoutdoors.com/

Christopher Bean Certified Organic Coffee

Run Diva's note: Christopher Bean Coffee is one of my sponsors. Besides lots of cool gear, they send me a shipment of Christopher Bean Coffee every quarter. My last newsletter from Christopher Bean Coffee included news on their line of certified organic coffees. I'm sharing that information on my Run Diva site.

A Responsible, Sustainable Product: In 2006, Christopher Bean rolled out his line of Certified Organic Coffees and is now working more diligently with the Rainforest Alliance and Fair Trade in support of the small-farm coffee growers across the globe.

Did you know that coffee is America’s number one source of antioxidants? Yes, number one! It’s even higher in antioxidants than that of green tea. And the news gets even better from here: decaffeinated coffee contains the same amount of antioxidants as caffeinated coffee. Why are antioxidants so important? They protect us from toxic free-radicals that can set us up for cancer, stroke, diabetes, and heart disease. Studies have shown that coffee, in general, has been found to be the “new health food.”  It can reduce Parkinson's disease by up to 80%; Colon Cancer by 25%; Liver Cirrhosis by 80%; and even help people with Type 2 diabetes.  Drinking coffee cuts the risk of gallstones; heavy drinkers have reduced risk of heart problems and liver disease; it can help manage asthma in the event of an emergency attack; is mood lifting and can treat headaches; can lower your risk of cavities due to the compound Trigonelline; and has been shown in studies with children who drink milk in their coffee, that it can even ward off depression! For athletes, coffee has been shown to boost performance so well, that its consumption is monitored by the Olympic Games Committee and has been deemed as a “controlled substance.” Try taking along a water bottle full of your favorite “iced-down” Christopher Bean coffee with you on your next training session. You can get that added boost you might need from drinking a totally natural plant-derived, healthy cup of coffee. So drink your coffee; it’s good for you! Christopher Bean: More Than Just Coffee—it’s a Lifestyle!