PRESS RELEASE
Valerie Bertinelli's Latest Role: Starring in 'Losing It and Keeping Fit!' Fitness DVD
CO-STARRING CELEBRITY TRAINER CHRISTOPHER ROSS LANE
NEW YORK, Nov. 2 /PRNewswire/ -- It's a well-known fact that Valerie
Bertinelli, the screen actress and #1 NY Times bestselling author has
lost over 40 pounds and has transformed her body into a toned and fit
picture of health. What is less known is that she, like countless other
women and men across the country, achieved her new physique by working
out in her living room. Wanting to share both that experience and the
fitness routine with other health-and-wellness compatriots, Valerie,
along with her personal trainer Christopher Ross Lane, lead a new DVD
(on-sale November 3, 2009), Losing It and Keeping Fit!.
Valerie shows by example how a personal exercise plan, in addition
to a proper diet, is vital to overall well-being. According to
Bertinelli (who just completed her first half-marathon in just over 2
hours), "My weight loss and fitness experience has been so positive in
every way. And there are no celebrity secrets to it! If I can do it,
anyone can and I'm so happy that, with Christopher, I can inspire
others to get healthy and to maintain that health and wellness!"
The 60-minute workout DVD contains two full-length workouts designed
to help reach one's weight loss goals and keep fit. In the 20-minute
beginner's routine, "Losing it: Body Basics," the viewer will work
their whole body, using just body weight. Movements will tone hips,
legs, tummy and arms. This routine is accessible to everyone. When
ready, the next step is the "Keeping Fit: Bikini Ready" workout. Train
in only 40 minutes, with toning exercises and cardio bursts to help
firm up and sculpt sexy muscles. Hand weights are used in this routine.
Also included is a bonus segment called "Bikini Abs Sculpting" that
works to tighten and tone the mid-section.
Bonus footage includes interviews with Valerie and Christopher. They
share their thoughts on the benefits of the workout routine and their
personal goals for the DVD. Christopher also shares his special
training methods and tips for the person who is training at home and
just starting out. Valerie discusses her weight loss and fitness
journey and reveals how all of the positive changes have affected her
life.
The DVD will launch on November 3, 2009, at a $14.98 SRP.
Additionally, Gaiam will release a special Jenny Craig version of the
DVD exclusively through Jenny Craig weight loss centers, on October 6,
2009. This Jenny Craig version will feature exclusive bonus footage,
and will carry a $19.99 SRP.
"Having the blessing of Jenny Craig on the DVD adds credibility for
us and provides additional value to the consumer," said Bill Sondheim,
President of Gaiam. The Jenny Craig logo will appear on the packaging
and a promotional coupon for a 30-Day Free Trial will be included
inside the DVD for general retail release.
The DVD will be available online and in retail stores wherever DVDs are sold.
About Valerie Bertinelli: Valerie Bertinelli has been acting since
the age of twelve, appearing in more than two dozen made-for-TV movies.
Most recognizably, she appeared on the long running sitcom One Day at a
Time and, more recently, on Touched by an Angel. Now spokesperson for
Jenny Craig, Bertinelli was raised in Claymont, Delaware, and in the
San Fernando Valley, California. Valerie's second book, Finding It -
and Satisfying My Hunger for Life without Opening the Fridge, will be
published by Simon and Schuster in October. Currently, she lives with
her son, Wolfgang, in Los Angeles.
About Christopher Lane: Christopher Ross Lane has been an active
part of the fitness industry for the last 10 years. He spent most of
his life as an athlete and competed on the national level as a
springboard diver throughout high school and college. A graduate of the
University of Arizona with B.S. in Ecology and Evolutionary Biology,
Lane continued his love of sport and fitness as a coach in the U.S. and
South Africa. After moving to Los Angeles in 2002, Christopher
transitioned into full time personal training and in 2003, started his
own private training company. Since he began, Lane has trained some of
television, film and the music industries biggest names as well as
solidifying a name for himself in fitness. For the last few years,
Christopher has worked with Jillian Michaels as a client and as her
back-up trainer on the hit show "The Biggest Loser." Christopher has
also been a featured keynote speaker at conferences across the U.S.
speaking on the importance and integration of fitness into your
everyday lifestyle. Currently, Christopher resides in Los Angeles.
About GAIAM
Gaiam, Inc. (NASDAQ:GAIA)
is the leading independent distributor of special interest programming,
with a 72,000 door retail distribution network and over 10,000 store in
stores. With more than 40 percent of the fitness and wellness market,
Gaiam is dedicated to providing solutions for the many facets of
healthy, eco-conscious living. Since its founding in 1988, Gaiam has
grown into a $250 million integrated brand. The company's commitment to
quality, coupled with an innovative approach to merchandising and
distribution have allowed it to dominate the health and wellness
category with fitness sensations Rodney Yee, Mari Winsor, Billy Blanks
and The Firm. For more information about Gaiam, please visit
www.gaiam.com, or call 1.800.869.3603. Website: http://www.gaiam.com/
CONTACT: Martha Kiley, +1-631-329-2726, mckiley@optonline.net, for
Gaiam, Inc.
Web Site: http://www.gaiam.com/
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