K-Swiss Opens First U.S. Running Store in Santa Monica, California
WESTLAKE VILLAGE, Calif., Dec. 2 /PRNewswire/ -- K-Swiss, an
innovator in performance product since its inception in 1966, continues
to expand its commitment to the running market with the opening of its
first U.S.-based running retail store in Santa Monica, California. The
iconic California-sport footwear and apparel brand will leverage the
new retail location to elevate the brand's presence leading up to and
during the LA Marathon in March 2010 as the race's official footwear
and apparel sponsor.
"The Santa Monica store will play a key role in our partnership with
the LA Marathon, especially since the finish line is less than a mile
away from the store," said David Nichols, executive vice president of
K-Swiss. "With product, experienced staff, and coaching advice, we see
the store as a go-to destination for runners as they train for this big
event."
K-Swiss Santa Monica will showcase the latest cutting-edge
performance footwear, apparel and accessories as well as lifestyle
components for all levels of athletes. Through grassroots efforts,
K-Swiss also plans to strengthen the brand's relationship with the
local running community via retail presence at local road races and
outreach to running clubs and associations offering the store as a
gathering spot for group runs, meetings and clinics. The LA Roadrunners
group have already been testing K-Swiss' new products and are becoming
an excellent resource for the brand to gather feedback and make product
enhancements.
K-Swiss currently operates running stores in Taiwan, Korea, Singapore and Hong Kong.
K-Swiss Santa Monica 2427 Main Street Santa Monica, California 90405 (310)573-8810 Store Hours: Sunday: 12pm - 5pm
Monday: Closed
Tuesday - Friday: 11am - 7pm
Saturday: 9am - 7pm
About K-Swiss:
Located in Westlake Village, CA, K-Swiss is a publicly traded
company founded more than forty years ago. K-Swiss introduced the first
all-leather tennis shoe, the K-Swiss "Classic" in 1966. Since its
inception, K-Swiss has rooted itself in California Sport with an aim to
be the most inspiring and innovative sports brand in the market. Today
the company offers performance and lifestyle footwear and apparel for
several categories under its California Sports umbrella including
Tennis Heritage, California Fit (Running, Triathlon and Fitness) and
California Youth. For more information about K-Swiss, visit
www.kswiss.com.
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Source: K-Swiss
CONTACT: Jennifer Macfarland of K-Swiss, +1-818-706-5136,
JMacfarland@K-Swiss.com; or Melanie Dennig, +1-212-889-1700,
Melanie@turnerpr.com, for K-Swiss
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