Swimovate redefines swim training with breakthrough sports watch based on TI's ultra-low power MSP430 MCU
Swimovate's Pool-Mate is fully automatic lap and stroke counter that calculates speed, distance, calories and efficiency
DALLAS, Dec. 14 /PRNewswire/ -- Innovating advanced swim training
aids for the fitness industry, Swimovate Ltd leveraged Texas
Instruments Incorporated's (TI) (NYSE:TXN)
ultra-low power MSP430(TM) microcontroller (MCU) to drive its
cutting-edge Pool-Mate sports watch, the first fully automatic lap and
stroke counter on the market. Based on a single MSP430 MCU, Swimovate's
intelligent Pool-Mate allows swimmers to automatically count strokes
and laps as well as calculate speed, distance, calories and efficiency.
"As amateur tri-athletes, we noticed there were several speed and
distance computers for runners and cyclists, but only extremely basic
swimming aids, ill-equipped to execute the advanced functionality
necessary for training," said Lisa Irlam of Swimovate. "TI's MSP430 MCU
offered the processor performance, ultra-low power consumption and
direct LCD drive we wanted for the Pool-Mate to effectively and
automatically calculate strokes, laps and efficiency, leaving swimmers
free to concentrate on their technique."
The Pool-Mate is a comprehensive signal processing watch powered
from a 3V lithium coin cell battery without voltage regulators, and
includes an accelerometer and features that enable athletes to time
running, cycling and even triathlons. The watch records total session
statistics, or individual sets and timing rest periods so the swimmer
can see how his or her stroke changes through their workout. All the
data is available for immediate recall and is stored in the large log
for comparison. With an accuracy rate of more than 99.7 percent, the
Pool-Mate is easy to set-up, requires no calibration and will work with
all the major strokes and swimming abilities, from professional to
recreational swimmers.
"The Pool-Mate provides swimmers with a sleek, easy-to-use aid that
eliminates traditional training challenges," said Adrian Valenzuela,
product marketing manager for MSP430 MCUs. "TI prides itself on
enabling customers to solve everyday obstacles, and Swimovate's
breakthrough swim aid demonstrates how we've been able to do that with
the right balance of ultra-low power consumption, performance and
peripherals in TI's MSP430 MCUs.
TI and Swimovate are committed to delivering solutions that meet
customer needs and provide a unique consumer experience. For more
information about the Pool-Mate, available for $113.86 plus postage,
please visit www.swimovate.com. For more information about MSP430 MCUs,
please visit www.ti.com/msp430_swim-pr.
To learn more about TI and Swimovate solutions, go to:
TI's ultra-low power MSP430 MCUs: www.ti.com/msp430_swim-pr
TI's MCU platform: www.ti.com/mcu_swim-pr
Swimovate's Pool-Mate: www.swimovate.com
Video demonstration the Pool-Mate: http://www.youtube.com/user/Swimovate
About Texas Instruments
Texas Instruments (NYSE:TXN)
helps customers solve problems and develop new electronics that make
the world smarter, healthier, safer, greener and more fun. A global
semiconductor company, TI innovates through design, sales and
manufacturing operations in more than 30 countries. For more
information, go to www.ti.com.
About Swimovate:
Swimovate Ltd is a United Kingdom company run by swimmers and
tri-athletes developing innovative, affordable electronic training
products for sports. They are dedicated to finding workable solutions
to training issues for athletes of all abilities. For further details
please visit www.swimovate.com.
Trademarks
MSP430 is a trademark of Texas Instruments. All registered trademarks and other trademarks belong to their respective owners.
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Source: Texas Instruments Incorporated
CONTACT: KyLea Ingram of GolinHarris, +1-972-341-2549,
kingram@golinharris.com, for Texas Instruments, or Patty Arellano of Texas
Instruments, +1-214-567-7828, parellano@ti.com (Please do not publish these
numbers or email addresses.)
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