Run Diva

Run Diva Uses Running and Cycling for Weight Loss

The Run Diva, at a duathlon race, October 2009

I am still far from my ideal weight, but in the past couple of years, I have seemed to put a dent in my over abundance of fat cells. It's really apparent, when you look at my face, that I've lost approximately 20 pounds over the past two years. I would really, REALLY like to loose another 15-20 pounds in the next year.

Slow and Steady Weight Loss

I've never been one to try fad diets. I see too many of my friends and family members trying the latest popular diets. Sure, they loose a few pounds in the beginning, but then they gain it all back, plus an extra pound or two when they go off the diet.

Diet's are too hard too follow, and have too many restrictions, in my opinion. To successfully loose weight, and keep it off, you really need to re-educate yourself about the proper amounts and types of foods to eat.

It's been a slow, steady weight loss for me. I don't diet, but I do a lot of cycling and running, and I've been trying to make smarter selections in my food choices. I have a problem eating too many fatty, processed, junk foods. I've been trying to eat healthier, but sometimes that bag of chips still calls my name. I went from being mostly a couch potato in 2006, to completing my first 1/2 Ironman duathlon in November of 2009.

Food and Nutrition Research

I'm currently reading a few books on sports nutrition, to help me make more informed eating choices. I'll write a review on each book after I've finished reading them. For now, here are the titles:

1. Racing Weight; How to Get Lean for Peak Performance by Matt Fitzgerald
2. Sports Nutrition for Endurance Athletes by Monique Ryan
3. The Athlete's Plate; Real Food for High Performance by Adam Kelinson

Run Diva circa 2006. On my way to the Renaissance Festival. I look "healthy", that's putting it nicely. Is that a basketball, or my head?

Run Diva June 2009. A different kind of healthy after getting into running and cycling. Completing my first half marathon December, 2008 at Marathon of the Palm Beaches.

Run Diva November 8, 2009. Completing my very first half Ironman duathlon at Miami Man. That was a 1 mile run - 56 mile bike - 13.1 mile run race. I placed 3rd place in the Masters category - AWESOME!

Run Diva November 2009. 3rd place in the 45-54 year old age group at West Palm Beach Race Series 15k time trial bike race. Where did that basketball head I used to have go!?!

Get Into Racing

I have a hard time just working out. I found that getting into racing gave me definite goals to work towards. My awesomely cool husband got me a coach for Christmas - pretty cool for an old lady. Having a coach help keeps me focused on my fitness and racing goals.

This will be my third year of racing. I have done 6 half marathons, 11 duathlons, 6 time trials, a couple of 5k runs and a bunch of metric century (62 mile) and century (100 mile) bike rides. Last Sunday was my very first 10k (6.2 mile) running race. Now I've go a whole trophy case of awards and finishers medals, not too bad for a former couch potato. I've got 20+ events on this years race schedule: Run Diva's Race Schedule.

Run Diva's trophy case. It actually has a lot more medals and awards in it since this photo was taken.

I'd love to hear your story of weight loss through exercising. Leave a comment on this blog, or email me at lynn@rundiva.net.

The Run Diva trying to look svelte, in her Brooks running gear, at the conclusion of the Spring Training Classic 10k run. March 6, 2010 - Rodger Dean Stadium - Jupiter, FL.

Take care,
Lynn Smythe AKA the Run Diva

Lung Cancer Alliance Endurance Training Team

PRESS RELEASE

Lung Cancer Alliance Announces New Endurance Training Team

Team Lung Love Inaugural Event at Cox Rhode Races in May

WASHINGTON, March 9 /PRNewswire-USNewswire/ -- Lung Cancer Alliance (LCA) announced the launch of Team Lung Love (TLL), an endurance sports training program focused exclusively on raising awareness and support for lung cancer.

Inspired by lung cancer survivors and their families who run road races on behalf of organizations across the country, LCA formed Team Lung Love. The first official race with a Team is the Cox Rhode Races (www.coxrhoderaces.com) on May 2, 2010 in Providence, Rhode Island. This event features the Cox Sports Marathon, half marathon and a 5K. Marathoners, novice runners and walkers of all levels and ages from across New England and as far away as Texas have already joined the team!

"Team Lung Love has become a rallying point for many runners across the country," said Team Coordinator Julia Gaynor who lost her mother to lung cancer. "When I start to cramp up or don't want to finish a run, I think about who I am running for -- those living with lung cancer -- and I am motivated to finish strong. I know it is the same for most of us on the Team."

Team Lung Love Volunteer Coordinator and LCA-Massachusetts Co-chair, Diane Legg shares the sentiment. "Since my lung cancer diagnosis five and a half years ago, I have run in many races, but this is the most special. My son will be running the half marathon with me and our family will be on the sidelines cheering us on. It's going to be a great day!"

The Cox Rhode Races will be the first of many events providing an opportunity for survivors and all those touched by the disease to add their voices to the lung cancer movement while bringing hope and compassion to millions.

Together we can and will make a difference -- one mile at a time! There is still time to sign up for the half marathon. You can also join the Team as a volunteer over race weekend! To register for the race or to volunteer go to the official Team Lung Love website: www.teamlunglove.kintera.org.

Lung Cancer Alliance, www.lungcanceralliance.org, is the only national non-profit dedicated exclusively to providing support and advocacy for those living with or at risk for lung cancer. Lung Cancer Alliance is committed to reversing decades of stigma and neglect by empowering those with or at risk for lung cancer, elevating awareness and changing health policy.

The Third Annual Cox Rhode Races will be held Sunday, May 2, 2010 in downtown Providence, RI. Produced by Eident Sports Marketing (www.eidentsports.com), this unique event features the Cox Sports Marathon, half marathon and 5K. For more information visit: www.coxrhoderaces.com.

 Media Contact:
 Kay Cofrancesco
 kay@lungcanceralliance.org
 202-463-2080

Photo: http://www.newscom.com/cgi-bin/prnh/20081016/LCALOGO
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk photodesk@prnewswire.com

Source: Lung Cancer Alliance

CONTACT: Kay Cofrancesco of the Lung Cancer Alliance, +1-202-463-2080,
kay@lungcanceralliance.org

Web Site: http://www.lungcanceralliance.org/
http://www.coxrhoderaces.com/

Tucson to Host 2011-2012 Duathlon National Championships

PRESS RELEASE

COLORADO SPRINGS, Colo. - USA Triathlon announced Wednesday that the scenic city of Tucson, Ariz., will host the National Duathlon Festival in 2011 and 2012.

Exact race dates have not been set, but organizers expect an April event for both years. Duathlon races consist of a run-bike-run format.

"USA Triathlon is thrilled to be bringing our National Duathlon Festival to Tucson in 2011 and 2012," said USAT executive director Skip Gilbert. "Given the tremendous reception we received from Richmond, Va., for the past two years, we are confident that our nation's 32nd-largest city and its active community will roll out the red carpet to help support and showcase our sport."
 
"The selection of Tucson/Oro Valley to host the 2011 and 2012 USA Triathlon National Duathlon Festival provides the perfect opportunity to prove to world-class athletes and trainers how our community lives up to the title of 'America's Winter Training Capital,'" said Vince Trinidad, director of the Tucson Sports division for the Metropolitan Tucson Convention & Visitors Bureau. 

"Additionally, the event will be an example of the seamless cooperation and collaboration between Tucson Sports, Oro Valley and Ventana Medical Systems, a private organization for which our destination is becoming well known."

The 2011 and 2012 USAT National Duathlon Festival will consist of three duathlons in the Oro Valley - the Age Group National Championship, a sprint-distance Citizen's Race and the Off-Road Championship. The 2010 event is slated for April 24-25 in Richmond, Va.

Tucson boasts an average of 350 days of sunshine annually, and event participants can expect average highs of 82 degrees and average lows of 50 degrees in April.

Set in the Sonoran Desert valley and surrounded by five mountain ranges, Tucson was ranked as the world's No. 1 location for triathlon training by Triathlete magazine in 2009. The area is known as a hub for outdoor activities, including hiking, biking, rock climbing, golf and horseback riding. Tucson also boasts outstanding dining, museums and galleries.

The second-largest city in Arizona, Tucson has a metro population of more than one million. It is the home of the University of Arizona and ranks as one of the oldest continually inhabited areas in North America.

The area is serviced by the Tucson International Airport.  

Located in the foothills of the Santa Catalina Mountains, the Hilton El Conquistador Golf & Tennis Resort, an AAA Four Diamond property, will serve as the host hotel for the event. Packet pick up will take place at the resort, as will the event's vendor expo.

2011-12 USAT National Duathlon Festival Race Distances (run, bike, run)*
Age Group National Championship - 5k, 40k, 5k
Citizen's Race (sprint distance) - 2.5k, 20k, 2.5k
Off-Road Championship - 3k, 15k, 3k
*All distances are subject to change.

Pearl Izumi Running Shoes & Clothing

PRESS RELEASE:

Run Like an Animal Anytime, Anywhere

Pearl Izumi introduces new running shoes and apparel designed to meet time demands of serious runners

LOUISVILLE, Colo., Feb. 15 /PRNewswire/ -- To run like an animal, Pearl Izumi introduces new fabric technologies, including its new In-R-Cool(TM) fabric, to help runners better manage and control their body temperature to stay cool and perform at a higher level, and the SyncroFuel(TM) line of responsive, lightweight running shoes designed for high performance road and trail runners.

(Photo: http://www.newscom.com/cgi-bin/prnh/20100215/CG55060)

Pearl Izumi's new line of SyncroFuel(TM) running shoes and P.R.O. Series Fly running apparel offers a "take no prisoners approach" to provide runners the high-tech features they need to train and race at their peak performance, anytime, anywhere -- rain, cold, heat or humidity.

Celebrating its 60th anniversary, Pearl Izumi (http://www.pearlizumi.com/) is a leader in developing innovative, high tech shoes and apparel for runners, cyclists and triathletes. To further fuel the desire of runners to run like an animal and to connect with like-minded runners, Pearl Izumi has launched a new Facebook page, Pearl Izumi Running and posts news and updates on Twitter at PearlIzumiRun, in addition to keeping runners informed through its web site, http://www.runlikeananimal.com/.

New SyncroFuel(TM) Running Shoes

Pearl Izumi's new SyncroFuel(TM) road and trail running shoes are light and fast. These responsive, lightweight trainers offer mild pronation control and excellent cushioning for training or the next race. SyncroFuel(TM) running shoes feature Pearl Izumi's unique seamless race upper, which provides an anatomic fit, combined with a mid-foot and forefoot mesh that offers optimum breathability and comfort when you're pushing the edges of your running experience.

The new SyncroFuel(TM) Road running shoe, available in both men's and women's sizes, is a responsive, lightweight trainer designed for one thing - going fast! Built with a half-length medial side syncro-stability frame, the SyncroFuel(TM) road shoe offers mild pronation control and excellent cushioning for the runner training for their next race. Suggested manufacturer's retail price: US$110.

The new SyncroFuel(TM) XC trail running shoe is ideal for trail racing and training. It's specifically designed for the off-road runner who demands high performance, lightweight cushioning with mild pronation control and traction. Tested and raced by the Pearl Izumi Smith Ultra Team, the SyncroFuel(TM) XC is built with a half-length medial side syncro-stability frame and features a high abrasion seamless race upper with a hybrid mesh combination consisting of 100% recycled polyester mid-foot mesh and a breathable forefoot mesh. Suggested retail price: US$110.

Pearl Izumi's new SyncroFuel(TM) shoes round out a complete range of running shoes that allow runners to tailor their running shoe selection to meet the exacting demands of training runs or race day. "Whether you're training on single track in the Rockies, back to break your PR at Boston, or conquering the pavement with your running club, we have the shoe for you," said Geoff Shaffer, marketing director for Pearl Izumi.

Introducing Groundbreaking In-R-Cool(TM) Technology

Many of Pearl Izumi's P.R.O. Series Fly running shorts, shirts and jackets are built with ground-breaking In-R-Cool(TM) integrated fabric technologies to enhance performance and athletic comfort. Unlike typical polyester based products, Pearl Izumi's In-R-Cool(TM) technology reduces overheating and increases comfort by reducing perspiration.

In-R-Cool(TM) technology brings the reflective cooling benefits of white fabrics to dark fabrics, reducing perspiration by half, in comparison to traditional black fabrics. By reflecting UV light, In-R-Cool(TM) reduces the fabric's surface temperature to the same temperature as a white fabric and provides UPF 50+ sun protection. To further enhance athletic comfort in warm conditions, In-R-Cool(TM) technology utilizes a special perspiration-activated technology that cools the athlete's body surface temperature by 5% and delivers unparalleled UPF+ sun protection.

Pearl Izumi's no-compromise P.R.O. (Performance and Race Optimized) Series is 3D motion engineered for the most demanding runners with the highest standards for leading edge apparel design, construction and craftsmanship. The company's P.R.O. Series Fly running apparel are literally designed to perform the way a runner actually moves, providing an anatomic fit through minimal seaming and the use of body conforming materials to increase running performance.

"With our new P.R.O. Series apparel series, we combine the latest in fabric technologies to keep you drier and warmer during wet, cold weather, or drier and cooler during hot, humid weather," Shaffer said. "We take the extremes out of running during extreme weather conditions - which gives runners more time to pursue their passion."

Some of the new additions to Pearl Izumi's P.R.O. Series running line for 2010 include:

P.R.O. Series Women's Fly Sport Tank. The W's Fly Sport Tank provides athletic support in a streamlined fit with our innovative new In-R-Cool(TM) fabric technology that cools the body while you exercise. P.R.O. Transfer fabric with In-R-Cool(TM) technology provides optimal skin cooling when you perspire. Laser cut direct-vent panels dry fast, provide superior temperature regulation and ventilation. The tank's inner bra is built with plush elastic for athletic support. Suggested retail price: US$65.

P.R.O. Series Long-Sleeve Fly Top. The lightweight men's Long-Sleeve Fly Top features Pearl Izumi's innovative In-R-Cool(TM) fabric technology that cools the body while you exercise and allows for full body UV protection. At the same time, Pearl Izumi's exclusive P.R.O. Transfer fabric provides optimal moisture transfer with a superior hand feel. Suggested retail price: US$65.

P.R.O. Series Fly Top and Sleeveless Fly Top. Pearl Izumi's new P.R.O. Fly Top features its most innovative fabric in a lightweight and incredibly comfortable performance running top. The Fly Top is made with P.R.O. Transfer with In-R-Cool(TM) fabric for anti-static and anti-microbial protection, and features direct-vent panels for enhanced ventilation. Suggested retail price for the Fly Top: US$50; suggested retail price for the Sleeveless Fly Top: US$45.

P.R.O. Series Fly Compression Short. The Fly Compression Short with Pearl Izumi's In-R-Cool(TM) fabric technology provides the performance support you need combined with a sleek streamlined design. Designed with P.R.O. Transfer fabric with In-R-Cool(TM) fabric technology, the short provides an optimal compression fit and reflective UV sun protection. Direct-vent panels provide superior ventilation, and the internal brief offers support and comfort. Suggested retail price: US$70.

About Pearl Izumi

Pearl Izumi (www.pearlizumi.com) is a world leader in the manufacture of performance sports apparel and footwear for avid cycling and running enthusiasts. Based in Louisville, Colo., a suburb of Boulder, Pearl Izumi is a wholly owned subsidiary of Shimano American Corporation, located in Irvine, Calif.

Photo: http://www.newscom.com/cgi-bin/prnh/20100215/CG55060
PRN Photo Desk, photodesk@prnewswire.com

Source: Pearl Izumi

CONTACT: Stephen Dupont of Pocket Hercules, +1-612-435-8315,
stephen@pockethercules.com, for Pearl Izumi

Web Site: http://www.pearlizumi.com/

Moji Knee Wrap

I recently had a chance to test out the Moji knee wrap. The Moji knee wrap is a compression knee wrap, with a separate, iced gel pack. The gel pack gets attached to the knee wrap with velcro strips. I like that the two pieces are separate, that way you can wash the outer, knee wrap portion if necessary, without ruining the gel pack. Athletes, such as cyclists, runners and triathletes, can use the knee wrap after intense workouts.

I keep the knee wrap/brace in my closet full of sports gear, and the iced gel pack in the freezer, so it's ready to be used as soon as I get back from a workout. I've been having problems with my left, outer knee, after doing a hard bike ride. Might be a tight IT band, but luckily it usually doesn't bother me when running, only when I'm out on the bike.

Benefits of Icing

According to the Moji website: What are the benefits of icing/cold compression therapy?
"Ice therapy and treatment is one of the simplest, safest, and most effective self-care techniques for injury, pain, or discomfort in muscles and joints. The physical act of icing an injury can significantly help with decreasing pain and inflammation, and speeding up recovery time. Sports medicine doctors and physical therapists recommend that patients ice for up to 20 minutes.  All Moji products are designed to maintain their optimum cooling profile for 20 minutes of use."

Run Diva's Opinion of Moji Knee

I like the Moji knee wrap. In addition to icing down my knee, I can also use the gel insert to ice other body parts, such as the top of my left foot, that I have recently been having problems with. My husband and I are half way through a 7 week long running camp, that is being coached by our friend Rachel Wood. We do a lot of speed work during these workouts. My brain still thinks I have the body of a 20 year old sprinter, but the reality is I'm a 46 year old, slightly overweight, jogger.

I have been pushing myself a little too hard during the weekly run group workouts, the top of my left foot starts screaming at me about half way into our workouts. I have been using the Moji knee gel insert, to ice down the top of my foot, for about 20-30 minutes after the weekly run group. The gel insert is a lot nicer to use than the old bag full of ice trick. I always ended up with a leaky bag of ice making a big mess all over the place. The Moji gel insert, which comes packaged in a heavy weight zip bag, can be kept in your freezer until ready to use.

Further Information

Moji knee is available in 4 sizes; small, medium, large and extra-large. The size is determined based on your weight, and knee measurement. If in doubt, Moji recommends ordering one size up. In addition to the knee wrap, Moji also makes a back wrap. Visit the Moji website: www.gomoji.com.

Become a fan of Moji on Facebook. 

Follow Moji on Twitter.

Take care,
Lynn Smythe AKA the Run Diva

Nuun-Blueseventy Triathlon Team

introducing: the team nuun-blueseventy tri project!
		it's about time-there may be lots of tri teams out there using nuun but we've decided to create our very own. so we got together with the leading triathlon wetsuit company, blueseventy, and we're on the hunt for some guys and gals who are uber-serious about their tri training to join our team (but we're not excluding those hardest-working weekend warriors we can find out there, either)! in exchange for your dedication and to ensure you go as fast as possible, we've partnered up with some of the top companies in the industry to get you, our athletes, just about everything you need to be successful in the upcoming season. each athlete will receive a smart gear package at a fraction of the cost of the real deal. excited yet? tell us about yourself! to be considered, please fill out the application found here and we'll get back to you shortly with some more details. look forward to hearing from you! send any questions along to sponsorship@nuun.com

NYC Laurel's Triathlon Training Center

Calling All Triathletes

The Laurel's Triathlon Training Center on the Upper East Side Offers Residents the Most Advanced Private Triathlon Training Facilities in NYC

NEW YORK, Jan. 25 /PRNewswire/ -- Triathletes or those interested in triathlon training and access to the most advanced sports facilities in New York City have the unique opportunity to live in a building that meets the needs of their athletic lifestyle.

(Photo: http://www.newscom.com/cgi-bin/prnh/20100125/NY43212 )

Located at 400 East 67th Street, The Laurel's state-of-the-art Triathlon Training Center is available exclusively for residents at the luxury condominium building interested in challenging themselves on an uninterrupted running, swimming and biking circuit. In addition to a custom designed resistance pool with adjustable current levels, the center offers the most up-to-date equipment including Woodway "The Force" treadmills, which have a magnetic brake that provides resistance; CycleOps pro indoor cycles that reproduce the fit of a road bike; and SCIFIT ergo-meters designed for ultimate cardio and strength training.

Professional trainer Anthony Bagnetto of Iowa Sports Management is one of two skilled trainers on staff available to work privately with residents at The Laurel. Bagnetto, a triathlete since 2006 who will compete in the New York City Triathlon in July 2010, said triathletes couldn't find a better place in New York City to call home.

"There is a strong triathlete population here in New York City, so it's fantastic that there is a residential building available that caters to their sport," Bagnetto said. "I first heard about The Laurel and its Triathlon Training Center long before it opened. As a triathlete, I was so impressed with the concept. Everything in it is all top of the line."

The Triathlon Training Center is part of the Laurel's Trophy Club, an 8,000 square feet bi-level fitness and spa-like facility. Other offerings at the private amenity space on the Upper East Side of Manhattan include a 50-foot infinity edge lap pool with a glass mosaic tile interior and a botticino marble deck; a fitness center with state-of-the-art apparatus including Life Fitness cardiovascular training equipment, free-weights; custom-designed Atlantis strength equipment; a steam room; and a sauna.

The Trophy Club was designed by prominent New York fitness specialist John Sitaras and is run by Iowa Sports Management. The space elegantly combines beauty and function, outfitted with marble, limestone and frosted glass walls and custom designed poolside cabanas with Wenge wood paneling and upholstered seating.

"The Trophy Club is the most cutting-edge fitness center available today and only The Laurel can offer it exclusively to our residents," said Joanie Schumacher, Director of Sales for The Laurel.

The Laurel's foundation is built upon environmentally conscious principles from the construction, energy efficiency, building materials, and indoor air quality, to the active and healthy lifestyle it provides to its residents. There are 129 condominium residences in The Laurel, designed by award-winning architects Costas Kondylis and Brian Callahan, which range in size from studios to four bedrooms.

About Alexico Group

Development partners Izak Senbahar and Simon Elias collectively have over 50 years of experience in the fields of development, construction, property ownership, and management of Manhattan residential real estate. Their portfolio has included some of New York's most prestigious properties, establishing them as leaders in their field with a commitment to design excellence, as evidenced in such acclaimed developments as The Mark by Jacques Grange, 165 Charles Street by Richard Meier and Grand Beekman. The partners are also active on a broader national and international stage, with properties in Great Britain and Israel as well as Washington, D.C.

About The Sunshine Group, Ltd.

The Sunshine Group, Ltd. is a division of Corcoran Sunshine Marketing Group. With over 20 years of experience in marketing and collective sales in excess of $20 billion, Corcoran Sunshine is the recognized industry leader in the predevelopment planning, marketing, and sales of luxury residential development. Representing properties throughout the United States and in select international locations, Corcoran Sunshine's portfolio contains a curated collection of the world's most desirable new addresses.

Photo: http://www.newscom.com/cgi-bin/prnh/20100125/NY43212
AP Archive: http://photoarchive.ap.org/
AP PhotoExpress Network: PRN#6
PRN Photo Desk, photodesk@prnewswire.com

Source: Corcoran Sunshine Marketing Group

CONTACT: Yejin Kim, Corcoran Sunshine Marketing Group, +1-212-634-6530,
ykim@corcoransunshine.com

Run for the Memory Marathon Team

The Run for the Memory Marathon Team Getting in Shape and Fighting Alzheimer's

WATERTOWN, Mass., Jan. 12 /PRNewswire-USNewswire/ -- Research shows that what's good for the heart and cardiovascular system is also good for the brain, according to the Alzheimer's Association. The "Run for the Memory" team has been braving cold temperatures to get in shape for the Boston Marathon(R) on April 19, and team organizers are encouraging others to keep in shape as well.

"There's no question that keeping physically, mentally and socially active may help delay the onset of Alzheimer's symptoms," said James Wessler, President & CEO Alzheimer's Association Massachusetts/New Hampshire Chapter. "The runners on our official Run for the Memory team not only raise money to fight this disease, they are also setting high standards for a healthy lifestyle."

The Run for the Memory team, coached by experienced marathoner Rich Schilder of Belmont, holds training runs and informational seminars year 'round. They invite the public to join them on a Saturday run, or attend a seminar to learn more about nutrition and fitness issues. The team's schedule and information can be found at www.alz.org/MANH.

Alzheimer's strikes every 70 seconds, with some 5.3 million Americans now living with the fatal disease. Although most prevalent with those over age 65, the disease can occur significantly younger. There are limited treatments and no cure. The Alzheimer's Association is the largest nonprofit funder of Alzheimer's research - with the help of programs like Run for the Memory. Since its inception, the Run for the Memory Team has raised more than $1.1 million. Members compete in marathons in New York City, Chicago and Boston, half-marathons, triathlons, and relay races. The program is growing. Run for the Memory is adding two new races to the existing calendar this year, including the Run 2 Remember on May 30, 2010 and participation in the Max Performance triathlon series.

The Alzheimer's Association, MA/NH provides support groups, professional training, educational programs for families, care consultation and 24/7 Helpline at 1.800.272.3900 as well as research funding. Information on the Run for the Memory Team and other programs is at www.alz.org/MANH.

 Team Members for Boston:
 Erin Alcott: Upton, MA
 Jon Ashner: Waban, MA
 Jennifer Beale: Littleton, MA
 Michael Bonfonti: Londonderry, NH
 Ed Cederholm: Weymouth, MA
 Louise Corliss: Wayland, MA
 Paul Crocetti: Watertown, MA
 Vincent Devoe: Pompano Beach, FL
 Anne Donohue-Rolfe: Somerville, MA
 Jessica Dunn: Jamaica Plain, MA
 Dale Granger Eckert: Newburyport, MA
 Dale Eckert: Newburyport, MA
 Judith Flynn: Hingham, MA
 Leslie Garrett: Boston, MA
 Brian Hsia: New York, NY
 Peter Jarvis: Milton, MA
 Maureen Lamie: Quincy, MA
 Jane Lizotte: Shrewsbury, MA
 Michael McGrail: Mashpee, MA
 Kelly Mullen: Tampa, FL
 Erika Mullen: Somerville, MA
 Brenna Newfell: Brookline, MA
 Matthew O'Connor: Hopkinton, MA
 Michael O'Connor: Melrose, MA
 Patricia Reske: Westborough, MA
 Cathleen Roughan: Pepperell, MA
 Emilie Schwager: San Diego, CA
 Edmund Taglieri: Arlington, MA
 Charlie Vanasse: Westfield, MA
 John Yahres: East Longmeadow, MA

Photo: http://www.newscom.com/cgi-bin/prnh/20100112/DC36305LOGO
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com

Source: Alzheimer's Association MA/NH Chapter

CONTACT: Betsy Fitzgerald-Campbell, VP, Communications & Public Affairs
of Alzheimer's Association MA/NH Chapter, +1-617-868-6718,
betsy.fitzgerald-campbell@alz.org

Web Site: http://www.alz.org/MANH

Champion Athleticwear Innovation Lab

"Perfect 17" Walt Disney® World Marathon Weekend Athletes

Recognized and Outfitted Like a Champion®

 

Champion Innovation Lab Tests Athleticwear on Marathon Athletes for Third Year

 

WINSTON-SALEM, N.C., January 7, 2010 – Champion® Athleticwear, the official performance apparel of Disney’s Wide World of Sports®, announces the continuation of the Champion Innovation Lab at the Walt Disney World® Marathon Weekend presented by CIGNA January 7 – 10, 2010. 

 

The Champion Innovation Lab underscores the brand’s heritage in competitive sports while bringing to life its "How You Play" mantra through the experiences of real, everyday athletes.  This year, the 2010 Innovation Lab works with nearly half of the "Perfect 17," those who have participated in the Disney Marathon Weekend since its inception 17 years ago, as well as runners, race-walkers and wheelchair athletes from all skill levels, to test Champion Athleticwear.

 

“True to the Champion brand, we are able to develop great performance apparel by getting real feedback from everyday athletes who participate in our Innovation Lab,” said Claire Powell, Director Champion Brand Marketing.  “We are excited to bring the program back to the Disney Marathon Weekend for a third year to see how the athletes have responded to our products.” 

 

Disney Sports Area Manager, Kathleen Duran returns the sentiment.  “The Disney Marathon Weekend is comprised of events that are defined by fun competition, much like the Champion brand.  We are thrilled to have some of the “Perfect 17” runners participate in the Champion Innovation Lab program during the Disney Marathon weekend.”

 

Participants are given a variety of Champion performance apparel and, starting in September 2009, asked to catalogue their experiences in a Training Log and share real-time insights with the Champion New York Design Team and Champion Athleticwear Consumer Research.  The runners receive apparel from the brand’s popular Double Dry® line featuring wicking technology, compression tanks and briefs and athleticwear from the Seamless product line.  Questions include pace, weather, route (e.g., trail, street, treadmill), comfort, fit and washing machine care. Runners will also be outfitted in Champion apparel for the Walt Disney World Marathon Weekend events and will be announced as Champion Innovation Lab participants when crossing the finish line.

 

 “I look forward to the Disney Marathon Weekend every year as well as participating in the Champion Innovation Lab.  It's exciting to test out their new products and important to me as an athlete that they are listening to the feedback I have to share,” said Dee Dean, marathon runner and ChIL participant.

         

                “Perfect 17” runner and Champion Innovation Lab participant Seth Elsheimer agrees.  “It's refreshing to see a brand that has stayed focused on regular, everyday athletes who are competitive as well as those who just want to have a good time and be active.”

 

The two-way dialogue generated by the Champion Innovation Lab has proved to be a critical in keeping the brand grounded in its roots of delivering top performance athleticwear for the everyday athlete. 

 

See the Champion Innovation Lab athletes take on the Walt Disney World Half Marathon on Saturday, January 9^th and the full marathon on Sunday, January 10^th which will take runners through all four Walt Disney World® Theme Parks starting at Epcot®, continuing on to the Magic Kingdom® Park, Disney’s Animal Kingdom® Theme Park and Disney’s Hollywood Studios™ and then back to Epcot® for an exhilarating finish.  Visit www.championusa.com and www.disneysports.com more information.

 

Champion®
Since 1919 Champion athleticwear has offered a full line of innovative athletic apparel for men and women including sport bras, activewear, team uniforms, sweats and accessories. Champion athleticwear can be purchased at most sporting goods and department stores. For more information please contact us at 1-800-999-2249 or visit www.championusa.com. Champion is a brand of Hanesbrands Inc.

 

About Hanesbrands Inc.
Hanesbrands Inc. (NYSE:HBI) is a leading marketer of innerwear, outerwear and hosiery apparel under strong consumer brands, including Hanes, Champion, Playtex, Bali, Just My Size, barely there and Wonderbra. The company designs, manufactures, sources and sells T-shirts, bras, panties, men’s underwear, children’s underwear, socks, hosiery, casual wear and active wear. Hanesbrands has approximately 45,000 employees in more than 25 countries. More information about Hanesbrands Inc. may be found on the Internet at www.Hanesbrands.com.

 

Disney Endurance Series

The Endurance Series at Walt Disney World Resort gives recreational athletes of all ages and abilities the chance to walk, jog, run, bike and swim their way “around the world.”  From marathons to road races to triathlons, athletes from across the country and around the world compete to stay in shape, achieve personal best times and raise donations for charitable causes. Popular Endurance Series events are the Walt Disney World Marathon and Half Marathon (Jan. 6-9, 2011), Champion 5k at ESPN the Weekend (Feb. 27, 2010), Disney’s Princess Half Marathon Weekend (March 5-7, 2010), Expedition Everest Challenge (June 12, 2010) and the inaugural Disney Wine & Dine Half Marathon Weekend (Oct. 1-2, 2010).

 

About Disney’s Wide World of Sports Complex

Opened in 1997 at Walt Disney World Resort, Disney’s Wide World of Sports Complex is the leading multi-sport venue for amateur and professional sports in the United States.  The sprawling 220-acre state-of-the-art complex features The Milk House, a 165,000-square-foot field house which seats 5,500 for basketball; the 9,500-seat Champion Stadium ballpark; Hess Sports Fields, which include multiple baseball, softball and soccer fields; and Jostens Center, an 80,000-square-foot multi-sport field house.  In addition, the complex has 11 tennis courts, including a stadium court, and a track & field complex.  The complex is home to more than 250 amateur and professional sports and entertainment events each year, including the Major League Baseball Atlanta Braves spring training, Pop Warner Super Bowl, Chelsea Football Club events, the Special Olympics Florida Summer Games and AAU National Championship events.  Please visit www.disneysports.com for more information.

Run Diva is a Sugoi Brand Champion

 
Great news! Sugoi is the latest sponsor to come on board for my 2010 race season. Sugoi makes a complete line of athletic clothing. They make awesome cycling, running and triathlon specific clothing. There are quite a few vendors that make either cycling or running specific clothing, but not too many that make triathlon clothing.

Sugoi Brand Champions Clothing

Sugoi is awesome, they make clothing for all my athletic endeavors. I mostly compete in duathlons, run-bike-run, but also do a few cycling time trials and running races. You'll start seeing me at local races sporting my awesomely cool Sugoi clothing. I just got my first shipment of gear today; a Sugoi Brand Champion sports bra, tri top, tri shorts and running hat - SWEET!

Comfortable Clothing

I just went out for a short 5.3 mile run to test out my new Sugoi gear - very comfortable. I am not a tiny girl, I'm a whole lot of women - WOOT! So I appreciate tri specific shorts that are a normal length, some of those running shorts and tri shorts are way too short. I do not have skinny chicken leg thighs, okay!?! Tomorrow I want to try the new clothing on a brick (bike - run) workout to see how comfortable the outfit it while on the bike.

I'm also considering the Sugoi compression gear. But will probably wait until I loose a few more pounds. I've lost 20 pounds during the past year, but I am still a healthy girl. I have visions of cramming my flesh into compression tights and top and looking like Shamu wrapped in cling film - not too sexy!

The perks of being a Sugoi Brand Champion is access to all the cool Sugoi gear in their regular clothing line. But as a brand champion, I also have access to the wickedly cool Sugoi Brand Champion gear. That's what is pictured in this blog post - pretty cool red, white, black and grey, I will be too cool for words.

Additional Information

Visit the Sugoi website to find a dealer near you: www.sugoi.com 

Follow Sugoi on Twitter: twitter.com/SUGOI_Apparel

Become a fan of Sugoi on Facebook: www.facebook.com/SUGOIPerformanceApparel

My local Sugoi dealer:

The Runner's Edge

3195 N Federal Hwy
Boca Raton FL 33431

561361-1950

Incredible Sugoi Sale

From now until January 4th, Sugoi is having a 30% off sale on their website. Here is a copy of their online ad.

Take care,
Lynn Smythe AKA the Run Diva