PRESS RELEASE:
Run Like an Animal Anytime, Anywhere
Pearl Izumi introduces new running shoes and apparel designed to meet time demands of serious runners
LOUISVILLE, Colo., Feb. 15 /PRNewswire/ -- To run like an animal,
Pearl Izumi introduces new fabric technologies, including its new
In-R-Cool(TM) fabric, to help runners better manage and control their
body temperature to stay cool and perform at a higher level, and the
SyncroFuel(TM) line of responsive, lightweight running shoes designed
for high performance road and trail runners.
(Photo: http://www.newscom.com/cgi-bin/prnh/20100215/CG55060)
Pearl Izumi's new line of SyncroFuel(TM) running shoes and P.R.O.
Series Fly running apparel offers a "take no prisoners approach" to
provide runners the high-tech features they need to train and race at
their peak performance, anytime, anywhere -- rain, cold, heat or
humidity.
Celebrating its 60th anniversary, Pearl Izumi (http://www.pearlizumi.com/)
is a leader in developing innovative, high tech shoes and apparel for
runners, cyclists and triathletes. To further fuel the desire of
runners to run like an animal and to connect with like-minded runners,
Pearl Izumi has launched a new Facebook page, Pearl Izumi Running and
posts news and updates on Twitter at PearlIzumiRun, in addition to
keeping runners informed through its web site, http://www.runlikeananimal.com/.
New SyncroFuel(TM) Running Shoes
Pearl Izumi's new SyncroFuel(TM) road and trail running shoes are
light and fast. These responsive, lightweight trainers offer mild
pronation control and excellent cushioning for training or the next
race. SyncroFuel(TM) running shoes feature Pearl Izumi's unique
seamless race upper, which provides an anatomic fit, combined with a
mid-foot and forefoot mesh that offers optimum breathability and
comfort when you're pushing the edges of your running experience.
The new SyncroFuel(TM) Road running shoe, available in both men's
and women's sizes, is a responsive, lightweight trainer designed for
one thing - going fast! Built with a half-length medial side
syncro-stability frame, the SyncroFuel(TM) road shoe offers mild
pronation control and excellent cushioning for the runner training for
their next race. Suggested manufacturer's retail price: US$110.
The new SyncroFuel(TM) XC trail running shoe is ideal for trail
racing and training. It's specifically designed for the off-road runner
who demands high performance, lightweight cushioning with mild
pronation control and traction. Tested and raced by the Pearl Izumi
Smith Ultra Team, the SyncroFuel(TM) XC is built with a half-length
medial side syncro-stability frame and features a high abrasion
seamless race upper with a hybrid mesh combination consisting of 100%
recycled polyester mid-foot mesh and a breathable forefoot mesh.
Suggested retail price: US$110.
Pearl Izumi's new SyncroFuel(TM) shoes round out a complete range of
running shoes that allow runners to tailor their running shoe selection
to meet the exacting demands of training runs or race day. "Whether
you're training on single track in the Rockies, back to break your PR
at Boston, or conquering the pavement with your running club, we have
the shoe for you," said Geoff Shaffer, marketing director for Pearl
Izumi.
Introducing Groundbreaking In-R-Cool(TM) Technology
Many of Pearl Izumi's P.R.O. Series Fly running shorts, shirts and
jackets are built with ground-breaking In-R-Cool(TM) integrated fabric
technologies to enhance performance and athletic comfort. Unlike
typical polyester based products, Pearl Izumi's In-R-Cool(TM)
technology reduces overheating and increases comfort by reducing
perspiration.
In-R-Cool(TM) technology brings the reflective cooling benefits of
white fabrics to dark fabrics, reducing perspiration by half, in
comparison to traditional black fabrics. By reflecting UV light,
In-R-Cool(TM) reduces the fabric's surface temperature to the same
temperature as a white fabric and provides UPF 50+ sun protection. To
further enhance athletic comfort in warm conditions, In-R-Cool(TM)
technology utilizes a special perspiration-activated technology that
cools the athlete's body surface temperature by 5% and delivers
unparalleled UPF+ sun protection.
Pearl Izumi's no-compromise P.R.O. (Performance and Race Optimized)
Series is 3D motion engineered for the most demanding runners with the
highest standards for leading edge apparel design, construction and
craftsmanship. The company's P.R.O. Series Fly running apparel are
literally designed to perform the way a runner actually moves,
providing an anatomic fit through minimal seaming and the use of body
conforming materials to increase running performance.
"With our new P.R.O. Series apparel series, we combine the latest in
fabric technologies to keep you drier and warmer during wet, cold
weather, or drier and cooler during hot, humid weather," Shaffer said.
"We take the extremes out of running during extreme weather conditions
- which gives runners more time to pursue their passion."
Some of the new additions to Pearl Izumi's P.R.O. Series running line for 2010 include:
P.R.O. Series Women's Fly Sport Tank. The W's Fly Sport Tank
provides athletic support in a streamlined fit with our innovative new
In-R-Cool(TM) fabric technology that cools the body while you exercise.
P.R.O. Transfer fabric with In-R-Cool(TM) technology provides optimal
skin cooling when you perspire. Laser cut direct-vent panels dry fast,
provide superior temperature regulation and ventilation. The tank's
inner bra is built with plush elastic for athletic support. Suggested
retail price: US$65.
P.R.O. Series Long-Sleeve Fly Top. The lightweight men's Long-Sleeve
Fly Top features Pearl Izumi's innovative In-R-Cool(TM) fabric
technology that cools the body while you exercise and allows for full
body UV protection. At the same time, Pearl Izumi's exclusive P.R.O.
Transfer fabric provides optimal moisture transfer with a superior hand
feel. Suggested retail price: US$65.
P.R.O. Series Fly Top and Sleeveless Fly Top. Pearl Izumi's new
P.R.O. Fly Top features its most innovative fabric in a lightweight and
incredibly comfortable performance running top. The Fly Top is made
with P.R.O. Transfer with In-R-Cool(TM) fabric for anti-static and
anti-microbial protection, and features direct-vent panels for enhanced
ventilation. Suggested retail price for the Fly Top: US$50; suggested
retail price for the Sleeveless Fly Top: US$45.
P.R.O. Series Fly Compression Short. The Fly Compression Short with
Pearl Izumi's In-R-Cool(TM) fabric technology provides the performance
support you need combined with a sleek streamlined design. Designed
with P.R.O. Transfer fabric with In-R-Cool(TM) fabric technology, the
short provides an optimal compression fit and reflective UV sun
protection. Direct-vent panels provide superior ventilation, and the
internal brief offers support and comfort. Suggested retail price:
US$70.
About Pearl Izumi
Pearl Izumi (www.pearlizumi.com) is a world leader in the
manufacture of performance sports apparel and footwear for avid cycling
and running enthusiasts. Based in Louisville, Colo., a suburb of
Boulder, Pearl Izumi is a wholly owned subsidiary of Shimano American
Corporation, located in Irvine, Calif.
PRN Photo Desk, photodesk@prnewswire.com
Source: Pearl Izumi
CONTACT: Stephen Dupont of Pocket Hercules, +1-612-435-8315,
stephen@pockethercules.com, for Pearl Izumi
Web Site: http://www.pearlizumi.com/
























