Run Diva

Run Diva 2012 Brooks ID Member

Athletic Sponsorship

I've been racing since 2008 and have a few companies that sponsor me each year. I am 48 years old and an enthusiastic age group amateur athlete. I try to look for companies to sponsor me in a few key areas each year:

1. running gear and accessories - running shoes and run clothing
2. bike gear and accessories - helmets, sunglasses, wheels, clothing
3. sports nutrition - gels, blocks, recovery drinks, etc...
4. personal care products - sun screen, lip gloss, anti-chafe cream, etc...

Above: my new Brooks T7 racing flats and the awesome Brooks Green Silence in the purple/yellow color scheme.

What is Brooks ID?

According to the Brooks website; "Brooks I.D. stands for Inspire Daily. The 800+ members are active in their running communities and share a passion for the Brooks brand. They are runners who are winners in their own right: Winning their age divisions, accomplishing their personal goals, pushing their limits, and encouraging others to do the same."

Brooks has been my run shoe sponsor for the past few years. Here is my history of sponsorship with Brooks.

• 2009 - Brooks ID member - monetary allowance plus deep discount on additional purchases
• 2010 - Brooks ID member - deep discount on purchases
• 2011 - Brooks Fanatics member - smaller discount on purchases
• 2012 - Brooks ID member - generous monetary allowance for free gear plus deep discount on additional purchases

For the 2011 race season, Brooks had stricter requirements to become a member of the Brooks ID program. Many former Brooks ID members were switched out to the Brooks Fanatics program. My pet peeve with the Brooks ID sponsorship was that they never had a good way to report race results for anyone that wasn't a pure runner. So for someone like myself that raced mainly duathlons, and now triathlons, I couldn't report the results of those races. I participate in 15-20+ events per year, but only only a few of them are running only events.

In the fall of this year I decided to send Brooks a copy of my 8 page sponsorship proposal. A few weeks later I received an email inviting me to apply to the Brooks ID program for the 2012 race season. I filled out their on-line application and heard back from them a few days ago saying I was accepted back into the Brooks ID program for the 2012 race season, SWEET!

Above: some of my awesome Brooks running gear.

Social Media Rules

I got back into the Brooks ID program as influential member of the media, not because of my spectacular race results. I have 3 sports blogs, I'm very active on both Twitter and Facebook, and I participate in close to 20 races per year. My husband and I have volunteered since 2006 with Team in Training to help raise $$ for the Leukemia & Lymphoma Society, he is the cycle coach for our local Team in Training chapter and I have mentored two cycle teams. I am also active in a couple of running, cycling and triathlon clubs where the members see all the gear I train and race in.

Here are my social media links

Main Facebook page - www.facebook.com/bikediva

Twitter - twitter.com/#!/thebikediva

Bike Diva blog - www.bikediva.net

Run Diva blog - www.rundiva.net

Sports Nutrition Diva blog - www.sportsnutritiondiva.net

Above: left to right - Brooks T6 Racers, Brooks Launch, Brooks ST5

My Favorite Brooks Gear

I have a ton of Brooks running shoes in my closet. When I find a pair of shoes I like I have a tendency to start stock piling the shoes so if the shoe is going to be retired, I will have a pair or two in reserve. I wear different shoes depending on the type of training and racing I do. Except for my trail running shoes, I like very minimalist/neutral, lightweight running shoes.

Here are my current favorite Brooks shoes:

Brooks Launch - my go to shoe for longer training runs and for racing half and full marathons. This is the kind of shoe most of my running friends use. It is a bit stiffer than I like to run in now that I made the switch from being a heel striker to a mid-foot striker a couple of years ago. I still use the Launch for longer races where I'm worried about fatigue setting in for the last few miles.

Brooks T6 and T7 Racer - lightweight racing flat. I wear the T6 sock-less for races up to 5k distance and for my sprint distance triathlons. I'll usually use them with a pair of thin socks if I'm going up to 10k distance or doing an Olympic distance triathlon. I loved the T6, which Brooks no longer makes, so I have a pair of the T7 waiting in my closet for when my T6 need to be retired.

As a triathlete I am always looking for ways to shave a few seconds off my race time. I come out of the swim with wet feet, I don't wear socks with my bike shoes so I started thinking about going sock-less on the run. I've gone up to 7 miles in the T6 and T7 without socks. My advice if going sock-less, start out with short runs and use a lot of Body Glide or similar anti-chafe product all over your toes and heel.

Brooks Green Silence - I'll wear these for training and racing up to 8 or 10 miles. A cool shoe, made out of recycled products, available in lots of funky colors. Yup, I like really loud/obnoxious colored run shoes, part of the reason why I love the Green Silence.

Brooks Cascadia 5 - very stiff shoe with lots of traction. Great trail running/off road shoe. A lot more shoe than I normally like but I've had problems slipping/falling/twisting ankle every time I go for a trail run so I decided a more stable shoe is what I need when trail running.

Brooks Pure Grit - I wear tested a pair of these minimal trail running shoes in the spring of this year. I actually never wore them on the trail and only wore them for road running. I really loved these shoes, they were like wearing slippers! I wore them to death and recently wore them for the last time at the south Florida Warrior Dash. Everyone donates their shoes to Green Sneakers at the end of the race so I need to purchase another pair of Pure Grit for myself. Read my race report of the Warrior Dash - Run Diva at South Florida Warrior Dash.

Above: Brooks Green Silence in the red/yellow color scheme. I call these my Ronald McDonald shoes - LOL!

Additional Sponsorship Information

Brooks I.D. has changed to an invitation-only system. If you are interested in the program or know a qualified applicant, please send a resume to:

Brooks Sports
attn: Brooks I.D. Program
19910 N Creek Pkway, Ste 200
Bothell, WA 98011

Read my detailed articles on the Bike Diva blog regarding how to find sponsorship opportunities.

2012 Athletic Sponsorship Opportunities

How to Find Sponsorship Opportunities

Take care,
Lynn Smythe, AKA the Run Diva

Champion Athletic Wear

 

Run Diva Tests Athletic Clothing

I recently had a chance to test out some clothing by Champion Athletic Wear. I was contacted by their marketing department to inquire if I would be interested in testing out any of their clothing for one or more of my blogs.

I received a tank top with built in sports bra, a high support sports bra, and a pair of capri length running pants. I have been using these items during the past few weeks while doing strength training and core work at the gym, outdoor running workouts and even during a recent 5k race, and have been very pleased with their performance.

Above: Women's double dry 1/4 zip workout tank with built-in medium support bra in the seaport blue and white print color scheme. Although the built-in sports bra is listed as being medium support, at 150 pounds, I found the bra to have adequate support for me while running. In the past I have worn a separate sports bra underneath this type of top of with a built-in bra but that wasn't necessary with Champion's design.

Above: Double dry spot comfort high-support sports bra in the guava and black color scheme. A high support sports bra which can be worn under regular running t-shirts and tank tops which don't have a built in bra. Wide, comfortable, gel-filled straps, hook and eye back closure. Available in a variety of color schemes.

Above: Double dry sprint fitted women's knee pants in black. Comfortable yet secure drawstring waistband. Reflective trim on the sides of the legs makes for safe running in the dark for those early morning and/or evening runs.

Above: Bike Diva showing off Champion's double dry 1/4 zip workout tank with built-in medium support bra in the ocean blue and white color scheme, and the double dry sprint fitted women's knee pants in black, before heading off to the 10th annual Race for the Arts 5k. The race took place on May 7 at John Prince Park in Lake Worth, Florida. She placed 8 out of 20 women 45-49 and finished in 27:01, a new 5k PR for her.

 

Additional Information

Website: www.championusa.com

Facebook: www.facebook.com/champion

Twitter: twitter.com/ChampionUSA

Take care,
Lynn Smythe AKA the Bike Diva

Run Diva Tries Merrell Pace Gloves

I recently had a chance to test out a pair of the Bikila model of Vibram Five Fingers, which are a type of barefoot running shoe: Run Diva Reviews Vibram Five Fingers. While my initial review was positive, I did my first race, a 5k, using the Vibram Five Fingers and ended up with a horrible blister on the bottom of my right big toe. The blister opened up during the last part of the run, exposing raw skin, so I hobbled across the finish line at that race, not quite the PR I was hoping for.

My final verdict of the Vibram Fiver Fingers are that they are fine for shorter training runs, but I wouldn't wear them for racing where you are pushing a much more aggressive pace and running form than during a typical training run.

Above: Merrell women's Pace Glove.

Merrell Pace Glove

While still on the lookout for the perfect racing flat for my shorter distance runs, I saw an add for Merrell barefoot style running shoes and went to their website for additional information. I saw that they make a line of barefoot style, minimalist running shoes which uses Vibram technology for the soles. The women's Pace Glove looked interesting so I contacted their publicity department and asked them to send me a pair to test out for the Run Diva blog.

The Pace Glove can be worn with or without a sock, unlike the Vibram Fiver Fingers with their five individual toe pockets. Since I had problems with the Five Fingers causing blisters, I decided to wear a pair of lightweight socks while testing the Pace Glove shoe. I wear a size 8 or 8.5 street shoe and usually go a size up with all my running shoes. I did my first half marathon wearing a running shoe the same size as my street shoes and ended up with my toes hitting the top of the shoe the entire run which caused one of my toenails to turn black and fall off, not cool!

I went with a size 9 for the Merrell Pace Glove. It's the perfect size for me, and I can wear them with a lightweight sock. I have worn the Pace Glove's around the house, without socks, and they felt really comfortable. But I am still a little leary about running barefoot in them after the problems I had with the Vibram Five Fingers.

Above: Merrell Pace Glove on the left, and Vibram Five Finger Bikila on the right.

Lightweight Racing Flat

The Merrell Pace Glove is an incredibly lightweight and flexible running shoe. If you are looking for a barefoot type running shoe, and want the option of either wearing socks, or not wearing socks, the Pace Glove may be the perfect shoe for you. The Pace Glove has a snug fit throughout the forefoot, arch and heel area. The heel has an elastic insert which provides a more secure fit and helps prevent your heel from slipping out of the shoe.

I would use the Merrell Pace Glove for 5k, and shorter, running races, but would probably switch to a shoe with a bit more substance for longer distances. I like using Brooks T6 Racers for races up to 10k (6.2 miles) in distance and Brooks Launch for my half marathon events. The Pace Glove are a perfect shoe if you are looking to go FAST at short distances and you don't want the weight and cushioning of a traditional running shoe to get in the way of setting a PR.

The Pace Glove would also work really well for running on grass, dirt or gravel roads. I don't think they have enough substance to do a hard core trail run with a lot of rocks and tree roots, I usually use Brooks Cascadia 5 trail running shoes for technical trail runs.

Above: Bottom of Vibram Bikila Five Finger on the left, bottom of Merrell Pace Glove on the right.

Official Merrell Pace Glove Details

For all you techno-geeks, here are all the details of the Pace Glove from the Merrell website:

UPPER/LINING
• Microfiber and breathable air mesh upper
• Merrell Omni-Fit™ lacing system secured with welded TPU provides a precise, glove-like fit
• Fused rubber toe bumper provides ultimate durability
• Synthetic leather rear foot sling provides stability
• Non-removable microfiber footbed treated with Aegis® antimicrobial solution resists odor

MIDSOLE/OUTSOLE
• 4mm compression molded EVA midsole cushions
• 1mm forefoot shock absorption plate maintains forefoot flexibility and protects the foot by distributing pressure
• 0mm ball to heel drop keeps you connected to your terrain
• Wash as needed in cold water, gentle cycle and air dry
• Vibram® Trail Glove Sole/ Rubber Compound TC-1

Women’s Weight: 4.7 ozs / 133.3 gm (1/2 pair)

Above: The Pace Glove looks a bit like a clown shoe. Wide at the front and narrow at the back. But maybe that's just because I have spatula feet!?! Nice secure fit throughout the arch and heel area.

Additional Information

Website: www.merrell.com

Facebook: www.facebook.com/merrell

Twitter: twitter.com/merrelloutside

Take care,
Lynn Smythe AKA the Run Diva

Run Diva Reviews Vibram Five Fingers

Vibram Five Fingers

I recently had a chance to test out the Bikila model of Vibram Five Fingers. Their PR department thought I should feature an article on Vibram Five Fingers. I said sure, send me a pair to test out and I'll be more than happy to write a review. I decided to go with the Bikila model, although Five Fingers are minimalist running shoes, the Bikila seemed to have a bit more support and coverage than some of their other models. I also like the crazy magenta, orange, gray color scheme of the Bikila's. The women's Bikila model is also available in a silver, gray, silver and a sky blue, dark gray, gray color schemes.

According to the Vibram website: "A breakthrough in running shoe design, Bikila® is our first model designed specifically to promote a more natural, healthier and more efficient forefoot strike. While many folks have been running in their Vibram FiveFingers® for years, the Bikila® is our first model created exclusively for a more natural running experience."

You may have started to see runners using Vibram Five Fingers at recent running events. I have seen a few people using them during the past year. They are those strange looking shoes, which look a bit like a beach shoe, but with five individual pockets for your toes. Vibram are available in a number of different models for both men and women.

Above: The Bikila model of Vibram Five Fingers in the magenta, orange, gray color scheme.

Barefoot Running Craze

Although I am an avid cyclist, and have been biking for over 8 years, I only started running 3 years ago. About a year and a half ago I was having a lot of foot and leg problems and started investigating other methods of running. I was a heavy heel striker, and got very interested in the mid foot method of running, to see if that would help alleviate any of my running problems. I received media copies of Chi Running and The Pose Method of Running books, both of which are proponents of the mid foot, or forefoot method of running.

Read my reviews of the Chi Running and Pose Method of Running books:

• Book Review Chi Running by Danny Dreyer
• Book Review Pose Method of Running

Above: Left - Vibram Bikila; Right - Brooks T6 racing flats.

Minimalist Running Shoes

Along with switching to the mid foot method of running, I've also been experimenting with different types of running shoes. Brooks is one of my sponsors, and I get all of my running shoes from them. I like to train and race in minimalist running shoes, which are very light weight and extremely flexible.

I currently use Brooks T6 racers for my events involving run distances of 6 miles or less. I like to do my mid distance runs and races in Brooks Launch and have recently purchased a pair of the Brooks Racer ST 5. Since I've been training and racing in minimalist shoes for the past couple of years, I didn't find the transition to Vibram Five Fingers to be too difficult. If you are currently training and/or racing in heavy, motion control shoes you may find that Vibram Five Fingers are not the shoe for you.

 

Above: Left - Vibram Bikila; Right - Brooks T6 racing flats.

Ease Into Running with Five Fingers

Even being a mid foot striker for the past year and a half, I still had a bit of difficulty getting used to the Vibram Five Fingers. Running in the Vibram caused 3 problem areas when I first started using them:

• excessive calf stress
• tight/cramped arches
• blisters on bottom of big toes

These issues all resolved themselves after a few runs in the Vibram. I do not recommend the shoes to anyone that is a heavy heel striker. If you are currently a mid foot striker or looking to change from being a heel striker to become a mid foot striker, then you may find the Vibram Five Fingers to be the perfect shoe for you.

Above: The bottom of the Vibram Five Fingers Bikila model.

Bike Diva Tests Vibram Five Fingers

• 2 mile run around neighborhood
• 3.5 mile run after 28 mile triathlon bike ride
• 4 mile run around neighborhood 

I've taken the Bikila's out on a few test runs. The Vibram website suggests a gradual transition from regular running shoes to running exclusively in their shoes: www.vibramfivefingers.com/faq/barefoot_running_faq.htm. Here are the top tips, taken from the Vibram website, on how to transition from a regular running shoe to running in a pair of Five Fingers:

• Tips on correct forefoot running form can be found here
• Run no more than 10% of your typical running distance for the first 2–3 weeks
• After 2–3 weeks, gradually increase mileage by 10%–20% every couple of weeks
• If you ever start to feel pain during a run, stop! You can always try again in a couple of days
• Never run 2 days in a row for the first month
• Stretch before and after each run, focusing on calves and feet, because Vibram FiveFingers running will stimulate these muscles
• If, after several weeks of training, you are consistently very sore, you need to rest and back-off on your mileage

 

Above: Run Diva modeling her Vibram Five Fingers. Pretty goofy looking, but most of my running shoes are really LOUD colors. These are definitely ME! :)

Running Sock-less

I've raced duathlons; run-bike-run, for the past two years. And 2011 will be the year of the triathlon; swim-bike-run, for me. I participated in my first triathlon on February 6, and have an additional 13 triathlons planned for 2011. I am always looking for ways to become faster at my races, and anything that can help you save time in transitions will get my attention.

I've been experimenting with going sock-less during the bike and run portion of my bike and run trainings. I will save a bit of time not having to struggle to put socks on after finishing the swim portion of my triathlon races. I've done up to a 30 mile bike ride without socks with no problem. I use Lake triathlon bike shoes while biking and no longer wear socks while cycling, unless it is a REALLY cold day.  But I haven't found the perfect running shoe to wear sock-less. Every shoe I've tried has caused blisters on one or more areas of my feet and/or toes.

Vibram Five Fingers have to be worn sock-less. The design makes it impossible to wear socks. They also fit tight like a glove, unlike regular running shoes. I buy all my regular running shoes one size larger than my street shoe size. I did my first 1/2 marathon in a running shoe that was my regular shoe size, my toes kept hitting the top of the shoe and I ended up with 2 black toe nails after that race. The toenails eventually fall out and regrow, but it is a long and ugly process.

To get the correct size of the Vibram shoes, you measure the length of your feet, in inches, and convert that to the correct Vibrum size. I take a size 40 Vibrum shoe, which coincidentally is the same size as my cycling shoe. The Vibram's fit quite snugly and take a few seconds to correctly position each of your toes into the individual toe pockets. I find I can get them on a bit faster each time I go to use the shoe, so although it seemed to take me a long time to put them on the first time, now I can get them on in just a few seconds.

 

Above: Vibram Bikila (top) VS Brooks T6 racing flats (bottom).

Additional Information

I'll be doing additional test runs with the Vibram Five Fingers and will write another post on how I like running with them within the next few weeks. I plan on using them during the run portion of Sunday's bike-to-run brick workout with my Team in Training triathlon team. And on February 26, I will probably use the Bikila's at a local 5k run.

Webiste: www.vibramfivefingers.com

Twitter: twitter.com/Vibram5Fingers

Facebook: www.facebook.com/VibramFiveFingers

Take care,
Lynn Smythe AKA the Run Diva

When to Retire Running Shoes

Above: The Run Diva's running shoes she will be using during the 2011 race season. Left to right; Brooks T6 racing flats, Brooks Launch, Brooks Racer ST 5. Traditional laces have been replaced with Lock Laces.

A common question I get from my running friends is, how often do you change running shoes. Or how many miles can you run in a pair of shoes before it's time to retire them and get a new pair? I am fortunate to be sponsored by Brooks, so I have access to awesome running shoes year round.

Miles Per Shoe

I can log around 250-300 miles on each pair of shoes before retiring them and getting a new pair. The tops of the shoes still look great, but if you turn the bottoms over, once I start seeing a lot of wear on the treads it's time to replace shoes. I strike heavier with my right foot than my left, so my right shoe always wears out a lot quicker than my left. My chiropractor says I place about 6 pounds more on my right foot than my left, but when I first started seeing him, I placed 23 more pounds on my right foot - YIKES!

Besides the obvious signs of wear you will see when examining the treads on the bottoms of the shoes, eventually the rest of the shoe will start to break down. So even if the shoe looks okay, the inner cushioning and shock absorption qualities of the shoe will eventually start to wear down, another reason why you should replace your running shoes on a regular basis. I mainly use minimalist running shoes and racing flats, which don't have a lot of cushioning to begin with.

Above: Old Brooks T6 racing flats on the left, new ones on the right. I would say it is past time to retire the old ones. The tread is totally worn down especially on the outside of the foot.

Running in worn out running shoes can lead to problems with your running gait which can eventually lead to injuries. DO NOT run in old, worn out shoes! I usually save a pair or two of my old shoes, if they are still in pretty decent shape you can wear them to do strength training at the gym. I also like to keep an old pair on hand, if the treads aren't too worn out, to wear to muddy events. My daughter just used a pair of my old Newton shoes to run the Warrior Dash - there were multiple mud pits to run through so she just needed an old pair of shoes to use which she could throw out after the race.

Daily Mile Gear Tracking

I normally rotate between 2-4 pairs of running shoes and keep track of the miles run in each pair. I use Daily Mile to keep track of all my workouts and each workout you record has a section called Attach Gear. I use that section to add all my bikes and running shoes, so that I know exactly how many miles per week/month/year I am riding my triathlon bike, my road bike and running in each pair of running shoes. You can retire gear, such as when you are getting rid of an old pair of shoes, or add new equipment, such as when you have just bought a new pair of shoes.

Above: My new and old Brooks Launch. Again, the treads are getting worn out on the outer edge of the shoe. I wouldn't use the old ones for running anymore, but they are in good enough shape to use at the gym when strength training/lifting weights. I am a mid foot striker and land on my forefoot, thus the heel area of most of my shoes show almost no wear.

Run Diva's Current Running Shoes

Here are the running shoes I currently have in my closet:

• Brooks Cascadia 5 - trail running shoe
• Brooks T6 - light weight racing flats, for runs up to 6-8 miles
• Brooks Launch - light weight mid to long distance training shoes
• Brooks Racer ST 5 - light weight mid to long distance training shoes

Donate Old Shoes

Many of the larger running races in my area have a collection area for old running shoes. The organization can refurbish and/or resole old shoes and donate them to people in need. My local YMCA  has a shoe collection bin outside the main entrance. So just because you are retiring an old pair of shoes, doesn't mean they have to go straight into the trash bin. Recycle whenever possible!

Take care,
Lynn Smythe AKA the Run Diva

Knee Pain While Running

Above: A runner can never have too many pairs of shoes.

A few days ago a friend of mine sent me a message about knee pain that she started experiencing while running. She is 60 years old, and rather new to the sport of running. She just raced in one of her first 5k's a week and a half ago. I am not a sports medicine expert, but offered a few suggestions on what might be causing her pain.

Above: Chi Running book by Danny Dreyer

Here is the copy of her message:

"A few days before that 5k I experienced some pain by my left knee. It's kind of come and gone since then. I ran a tiny bit yesterday for the first time in a week and ended up with painful knee (still hurting) and stiff legs. I'd really like to continue with the running, improve my time, etc. but not sure what to do at this point."

Run Diva's Response

Well, knee pain can be tricky to figure out. I have problems with really tight hip flexors which cause problems from my back, hips, thighs and even all the way down to knees. I stretch out after running, never before. But I always do some sort of warm up before my events. I'll do a slow jog of about 1/2 mile before my 5k races and I'll usually do a longer warm up for my longer events. REALLY long events, such as a half marathon, I use the first mile or two of the race to warm up and don't do a pre race warm up.

Possible Causes of Knee Pain

1. Increasing your mileage too soon - you should only increase mileage by 5% to 10% at a time.
2. Too much speed work - adding in sprints/intervals before you have a good running base to work from.
3. Too many hills/bridge repeats.

Even after 2 years running, I still don't think I have a really good running base (unlike cycling, which I've been doing forever). So I basically stay away from sprints, intervals, bridges, hills. I did a 6 week running clinic that was full of all of that stuff and ended up with a lot of foot and knee problems for months after the clinic ended. I just turned 47 years old, and even though my brain still thinks it's 20, my body tells me otherwise.

Above: Some of Run Diva's running shoes, all with Lock Laces installed.

Heel Striker VS Mid Foot Runner

Also, what kind of running shoes you use and what kind of runner you are might affect your knees. Most running shoes are way too stiff, heavy and have too much padding. I run in very minimal shoes, with very little padding, such as neutral training shoes or racing flats. And about a year and a half ago, I switched from being a heel striker to mid foot striker a la Chi Running or the Pose Method of running. The midfoot strike method puts a lot of strain/emphasis on your calves at first. It took me a good 3 months to gradually go from heel striker to midfoot striker. But it was worth it in my opinion, I'm a much more efficient runner now.

I always do run/walk ratios on my longer training runs. When I first started running I was probably doing 3 minutes running to 2 minutes walking. After 2+ years I can do 1 mile to 1 minute run/walk ratios for up to 10+ miles.

For pain that happens while training or racing, I would ice your knee immediately after the run and for a few days afterwards. Cover your knee with a small towel, and place an ice pack, or bag of frozen peas/corn on your knee for 20 minutes max per session, repeat a few times per day.

Above: Pose Method of Running by Dr. Nicholas Romanav.

Further Suggestions

If none of these suggestions help, you might want to look into seeing a chiropractor, osteopath or sports medicine specialist. When I first started going to my chiropractor, he found that I have a slightly crooked spine and was placing about 25 pounds more weight on my right foot than my left. After seeing him a gazillion times, which isn't covered by insurance, I now only place around 6-8 pounds more weight on my right foot. That might be as good as it's ever going to get for me.

Above: Lynn Smythe, AKA the Run Diva, uses strength training to help improve her running form, speed and endurance.

Strength Training and Corework

I've noticed a HUGE difference in my running ability/endurance since I've been going to my personal trainer 3x per week. I don't know if you do any kind of strength training? If you could work on upper body and core strength 2-3 times per week that should help with both your running and biking. I used to work out at home, so you don't need to hire $$ trainer to work on back/arms/shoulders/core. I've also lost a few pounds and inches since going to trainer, I used to collapse into a pile of jello even on a 5k run.

My Friends' Response

"Thanks for all the good info. I think agewise and because I have no background in running, I need to be real careful and very gradual. I did do some bridge repeats the day my knee started hurting. I want to learn that different way of striking the foot also. do you think I need to go to a workshop for that? For now, I will rest my legs even though it's irritating not to be able to do what I want. And take some Advil."

Glad to be able to help. Take care,
Lynn Smythe AKA the Run Diva

Active Energy Partners With K-Swiss

PRESS RELEASE

Active Energy Inks Licensing Deal With K-Swiss

NEW YORK, Sept. 13 /PRNewswire/ -- Active Energy, a division of Accessory Exchange, has inked a deal with K-Swiss to become its exclusive accessory licensee. Rich Stober will serve as President over the new division and under his leadership, Active Energy will produce and distribute accessories to include socks, sport bags, and headwear.

 (Photo: http://photos.prnewswire.com/prnh/20100913/NY61729 )
 (Photo: http://www.newscom.com/cgi-bin/prnh/20100913/NY61729 )

"The combination of our expertise in the accessory market and the power that the K-Swiss brand provides will be the perfect platform to springboard K-Swiss into these very important categories," noted Abe Dweck, CEO Active Energy, a division of Accessory Exchange.

The collection of accessories is scheduled to hit shelves during the second quarter of 2011. Distribution will be focused on department stores, sport specialty shops and family shoe chains.

"We have been actively seeking out the right partner to expand our accessory offering. We have found that partner in Accessory Exchange," said David Nichols, Executive Vice President of K-Swiss.

About Active Energy:

Headquartered in New York City, Active Energy is a division of Accessory Exchange, a privately held company that manufactures accessories for both the private label and branded market. Accessory Exchange has just marked its 100th anniversary in 2009.

About K-Swiss:

Founded more than forty years ago in Van Nuys, California, K-Swiss (NASDAQ:KSWS) introduced the first all-leather tennis shoe, the K-Swiss "Classic" in 1966. Since its inception, K-Swiss has rooted itself in California Sport with an aim to be the most inspiring and innovative sports brand in the market. Today the company offers performance and lifestyle footwear and apparel for several categories under its California Sports umbrella including Tennis Heritage, California Fit (Running, Triathlon and Fitness) and California Youth. K-Swiss also designs, develops and markets footwear under the Palladium brand, and owns the FORM Athletics brand. For more information about K-Swiss, visit www.kswiss.com.

Photo: http://www.newscom.com/cgi-bin/prnh/20100913/NY61729
AP Archive: http://photoarchive.ap.org/
AP PhotoExpress Network: PRN3
PRN Photo Desk, photodesk@prnewswire.com
http://photos.prnewswire.com/prnh/20100913/NY61729

Source: Active Energy

CONTACT: Tara Clavell-Vera, Now and Zen Group, +1-212-564-2122

Web Site: http://www.kswiss.com/

Heidi Klum Teams with New Balance

PRESS RELEASE

Heidi Klum Teams With New Balance & Amazon

Heidi Klum for New Balance Collection will launch exclusively on Amazon for Fall 2010

NEW YORK, Sept. 7 /PRNewswire/ -- Supermodel, designer and fashion powerhouse Heidi Klum has created a versatile active wear collection for New Balance perfect for modern women on-the-go called Heidi Klum for New Balance launching this Fall 2010 exclusively on Amazon.

 (Photo: http://www.newscom.com/cgi-bin/prnh/20100907/NY60040 )
 (Photo: http://photos.prnewswire.com/prnh/20100907/NY60040 )

"Busy women, like me, have changed their way of shopping. We now shop online," says Heidi Klum. "I'm proud to announce that I have designed a line of active wear for New Balance that will be sold exclusively on Amazon. I could not think of an easier way to shop than from my bed on my laptop! Our lives as mothers, wives, working women have become so much more than ever before. Whether we are dropping the kids off at school, going out with friends, running errands, running to meetings or swinging by your favorite coffee shop in the morning, we all have one thing in common - we want to be stylish, comfortable and hip!"

Heidi Klum for New Balance will include haute tunics, knits, woven tops, leggings and outerwear pieces, developed to fit every body type and designed with cottons and silks that incorporate hand-woven stitching and intricate details. The line will retail from $32-168 and will be available in the United States, United Kingdom, Germany & Japan beginning October 7th 2010 exclusively on Amazon.

The collection reflects Heidi's modern, sophisticated style and consists of easy, go-to pieces that add a dash of unexpected chic to even the most routine errand.

"Heidi Klum for New Balance combines New Balance's expertise in fit and form with Heidi's commitment to sophisticated style to create a versatile collection for women that is both everyday wearable and luxurious," says Kerry Kligerman, Executive Vice President of Apparel for New Balance.

This partnership reflects global athletic and lifestyle leader New Balance's commitment to delivering innovative and fashion-forward apparel that meets the needs and desires of women in motion.

"Like so many of our customers, Heidi is a busy mom who cares about fashion and ease in equal measure. The line is amazing - gorgeous fabrics, incredibly styled - and we're thrilled to be launching it in the Amazon Clothing Store," says Cathy Beaudoin, Vice President, Apparel at Amazon.

Amazon continues to grow as a fashion destination offering an easy and engaging shopping experience, an expanded selection of premium brands and an elevated, editorial point of view with the great prices customers have come to expect. The Heidi Klum for New Balance collection will be showcased in its own boutique on the website.

Klum visualized the ad campaign for Heidi Klum for New Balance, shot by famed photographer Rankin, with Jan Dikkers, Amazon Clothing's creative director. "I am all about action and so is my line for New Balance; so for our first campaign, I envisioned myself on the trampoline - a fun symbol of energy and activity," says Klum. "We have one in our backyard and my kids love it, so I spend a lot of time on it myself!" The multifaceted campaign will include an integrated viral component and print ads that will run in national publications beginning in November.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.

Photo: http://www.newscom.com/cgi-bin/prnh/20100907/NY60040
AP Archive: http://photoarchive.ap.org/
AP PhotoExpress Network: PRN17
PRN Photo Desk, photodesk@prnewswire.com
http://photos.prnewswire.com/prnh/20100907/NY60040

Source: Full Picture

CONTACT: Katie Roberts, Full Picture, +1-212-995-1832,
KRoberts@fullpic.com

Team Synergy Triathlon Sponsorship

Are you interested in joining the Synergy Team?

We offer 5 ways to qualify for sponsorship:

1. Full Sponsorship: Free products in both Synergy and Gray as well as performance bonuses. Qualifying Criteria: Elite athletes who are ranked top 10 in the world by ITU or Ironman.
2. Partial Sponsorship: Any Synergy and Gray product at whole sale cost. Qualifying Criteria: Elite age group athletes ranked top 10 in their age group by USAT.
3. Challenged Athletes: Any Synergy and Gray product at whole sale cost. Qualifying Criteria: Athlete has a physical and/ or economic challenge and is an up-and-coming athlete. To qualify as an economic challenged athlete, you cannot be more than 25 years of age or a senior.
4. Team Synergy: This sponsorship is open to all and it consists of buying our Team Package, which is your choice of a Gray bike, a set of Gray wheels, a Synergy wetsuit and a set of Synergy apparel. You can chose more than 1 in each category, but you must buy at least 1 in each category. Many clubs take advantage of this program and we offer affordable screen printing as well. The Team Synergy Sponsorship is priced at whole sale +10%.
5. We offer refurbished wetsuits (mainly Orca brand, since we never get Synergy suits returned!) and demo wheels (mainly samples or event demos – we never get Gray returns either!) and bikes at great discounts to athletes, who cannot afford conventional, new products. We know triathlon is an expensive sport and we want to help!

Please feel free to contact us anytime, if you are interested in taking advantage of any of our programs above. Go to the Synergy/Gray website for additional information: www.synergysport.com.

Pearl Izumi Running Shoes & Clothing

PRESS RELEASE:

Run Like an Animal Anytime, Anywhere

Pearl Izumi introduces new running shoes and apparel designed to meet time demands of serious runners

LOUISVILLE, Colo., Feb. 15 /PRNewswire/ -- To run like an animal, Pearl Izumi introduces new fabric technologies, including its new In-R-Cool(TM) fabric, to help runners better manage and control their body temperature to stay cool and perform at a higher level, and the SyncroFuel(TM) line of responsive, lightweight running shoes designed for high performance road and trail runners.

(Photo: http://www.newscom.com/cgi-bin/prnh/20100215/CG55060)

Pearl Izumi's new line of SyncroFuel(TM) running shoes and P.R.O. Series Fly running apparel offers a "take no prisoners approach" to provide runners the high-tech features they need to train and race at their peak performance, anytime, anywhere -- rain, cold, heat or humidity.

Celebrating its 60th anniversary, Pearl Izumi (http://www.pearlizumi.com/) is a leader in developing innovative, high tech shoes and apparel for runners, cyclists and triathletes. To further fuel the desire of runners to run like an animal and to connect with like-minded runners, Pearl Izumi has launched a new Facebook page, Pearl Izumi Running and posts news and updates on Twitter at PearlIzumiRun, in addition to keeping runners informed through its web site, http://www.runlikeananimal.com/.

New SyncroFuel(TM) Running Shoes

Pearl Izumi's new SyncroFuel(TM) road and trail running shoes are light and fast. These responsive, lightweight trainers offer mild pronation control and excellent cushioning for training or the next race. SyncroFuel(TM) running shoes feature Pearl Izumi's unique seamless race upper, which provides an anatomic fit, combined with a mid-foot and forefoot mesh that offers optimum breathability and comfort when you're pushing the edges of your running experience.

The new SyncroFuel(TM) Road running shoe, available in both men's and women's sizes, is a responsive, lightweight trainer designed for one thing - going fast! Built with a half-length medial side syncro-stability frame, the SyncroFuel(TM) road shoe offers mild pronation control and excellent cushioning for the runner training for their next race. Suggested manufacturer's retail price: US$110.

The new SyncroFuel(TM) XC trail running shoe is ideal for trail racing and training. It's specifically designed for the off-road runner who demands high performance, lightweight cushioning with mild pronation control and traction. Tested and raced by the Pearl Izumi Smith Ultra Team, the SyncroFuel(TM) XC is built with a half-length medial side syncro-stability frame and features a high abrasion seamless race upper with a hybrid mesh combination consisting of 100% recycled polyester mid-foot mesh and a breathable forefoot mesh. Suggested retail price: US$110.

Pearl Izumi's new SyncroFuel(TM) shoes round out a complete range of running shoes that allow runners to tailor their running shoe selection to meet the exacting demands of training runs or race day. "Whether you're training on single track in the Rockies, back to break your PR at Boston, or conquering the pavement with your running club, we have the shoe for you," said Geoff Shaffer, marketing director for Pearl Izumi.

Introducing Groundbreaking In-R-Cool(TM) Technology

Many of Pearl Izumi's P.R.O. Series Fly running shorts, shirts and jackets are built with ground-breaking In-R-Cool(TM) integrated fabric technologies to enhance performance and athletic comfort. Unlike typical polyester based products, Pearl Izumi's In-R-Cool(TM) technology reduces overheating and increases comfort by reducing perspiration.

In-R-Cool(TM) technology brings the reflective cooling benefits of white fabrics to dark fabrics, reducing perspiration by half, in comparison to traditional black fabrics. By reflecting UV light, In-R-Cool(TM) reduces the fabric's surface temperature to the same temperature as a white fabric and provides UPF 50+ sun protection. To further enhance athletic comfort in warm conditions, In-R-Cool(TM) technology utilizes a special perspiration-activated technology that cools the athlete's body surface temperature by 5% and delivers unparalleled UPF+ sun protection.

Pearl Izumi's no-compromise P.R.O. (Performance and Race Optimized) Series is 3D motion engineered for the most demanding runners with the highest standards for leading edge apparel design, construction and craftsmanship. The company's P.R.O. Series Fly running apparel are literally designed to perform the way a runner actually moves, providing an anatomic fit through minimal seaming and the use of body conforming materials to increase running performance.

"With our new P.R.O. Series apparel series, we combine the latest in fabric technologies to keep you drier and warmer during wet, cold weather, or drier and cooler during hot, humid weather," Shaffer said. "We take the extremes out of running during extreme weather conditions - which gives runners more time to pursue their passion."

Some of the new additions to Pearl Izumi's P.R.O. Series running line for 2010 include:

P.R.O. Series Women's Fly Sport Tank. The W's Fly Sport Tank provides athletic support in a streamlined fit with our innovative new In-R-Cool(TM) fabric technology that cools the body while you exercise. P.R.O. Transfer fabric with In-R-Cool(TM) technology provides optimal skin cooling when you perspire. Laser cut direct-vent panels dry fast, provide superior temperature regulation and ventilation. The tank's inner bra is built with plush elastic for athletic support. Suggested retail price: US$65.

P.R.O. Series Long-Sleeve Fly Top. The lightweight men's Long-Sleeve Fly Top features Pearl Izumi's innovative In-R-Cool(TM) fabric technology that cools the body while you exercise and allows for full body UV protection. At the same time, Pearl Izumi's exclusive P.R.O. Transfer fabric provides optimal moisture transfer with a superior hand feel. Suggested retail price: US$65.

P.R.O. Series Fly Top and Sleeveless Fly Top. Pearl Izumi's new P.R.O. Fly Top features its most innovative fabric in a lightweight and incredibly comfortable performance running top. The Fly Top is made with P.R.O. Transfer with In-R-Cool(TM) fabric for anti-static and anti-microbial protection, and features direct-vent panels for enhanced ventilation. Suggested retail price for the Fly Top: US$50; suggested retail price for the Sleeveless Fly Top: US$45.

P.R.O. Series Fly Compression Short. The Fly Compression Short with Pearl Izumi's In-R-Cool(TM) fabric technology provides the performance support you need combined with a sleek streamlined design. Designed with P.R.O. Transfer fabric with In-R-Cool(TM) fabric technology, the short provides an optimal compression fit and reflective UV sun protection. Direct-vent panels provide superior ventilation, and the internal brief offers support and comfort. Suggested retail price: US$70.

About Pearl Izumi

Pearl Izumi (www.pearlizumi.com) is a world leader in the manufacture of performance sports apparel and footwear for avid cycling and running enthusiasts. Based in Louisville, Colo., a suburb of Boulder, Pearl Izumi is a wholly owned subsidiary of Shimano American Corporation, located in Irvine, Calif.

Photo: http://www.newscom.com/cgi-bin/prnh/20100215/CG55060
PRN Photo Desk, photodesk@prnewswire.com

Source: Pearl Izumi

CONTACT: Stephen Dupont of Pocket Hercules, +1-612-435-8315,
stephen@pockethercules.com, for Pearl Izumi

Web Site: http://www.pearlizumi.com/